MARKETING STRATEGY AND CONSUMER BEHAVIOR

Also Study:	Also Study:	Also Study:
Nature of Consumer Behavior	Need for studying consumer behavior in marketing	Consumer Behavior vs Consumption Behavior
Personal determinants of consumer behavior	Define consumer behavior	Consumer behavior issues
Consumer Buying roles	Economic Determinants of Consumer Behavior	Diversity of consumer behaviour
Basic Model of Consumer Behaviour	Traditional consumer behaviour models	Economic Model of Consumer Behavior
Information processing model of consumer behaviour	Cognitive model of consumer behavior	Psychoanalytic model of consumer behavior
Sociological model of consumer behavior	Decision making model of consumer behavior	Learning model of consumer behavior
Psychological determinants of consumer behavior	SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR	REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR
Scientific approach for studying consumer behavior	Intuition and scientific methods of decision making in consumer behavior	Reluctance to use scientific methods for studying consumer behavior
Motivation in consumer behavior	Elements of motivation in consumer behavior	Consumer Motivation and satisfaction relationship
Stages of consumer behavior

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MARKETING STRATEGY AND CONSUMER BEHAVIOR – HOW MARKETERS MAKE USE OF CONSUMER BEHAVIOR STUDY