Skip to content

COMMERCEIETS

STUDY TO ENLIGHTEN YOURSELF

  • BCOM GNDU NOTES – SCORE BEST IN YOUR EXAMS!!!
  • MANAGEMENT ACCOUNTING NOTES
  • BUSINESS ORGANISATION
  • DIRECT TAX LAWS
  • INTERNATIONAL BUSINESS
  • INDUSTRIAL AND LABOUR LAWS
  • OPERATIONS RESEARCH
  • RISK MANAGEMENT AND INSURANCE
  • BUSINESS STATISTICS
  • PARTNERSHIP ACCOUNTS
  • CORPORATE ACCOUNTING
  • COMMERCIAL LAW
  • MANAGERIAL ECONOMICS
  • BUSINESS MANAGEMENT
  • 11 ACCOUNTANCY
  • GOODS AND SERVICE TAX
  • MICRO ECONOMICS
  • 12 ACCOUNTANCY
  • KEY DIFFERENCES
  • COST ACCOUNTING
  • FINANCIAL ACCOUNTING
  • FINANCIAL MANAGEMENT
  • CONSUMER BEHAVIOR
  • PARTNERSHIP ACCOUNTS
  • FINANCIAL MARKET OPERATIONS
  • CORPORATE OR COMPANY LAW
  • LANGUAGE ACROSS CURRICULUM
  • INSURANCE SERVICE MANAGEMENT
  • Toggle search form

APPLICATIONS OF CONSUMER BEHAVIOR

Posted on December 23, 2023December 23, 2023 By commerceiets No Comments on APPLICATIONS OF CONSUMER BEHAVIOR

Table of Contents

Toggle
  • APPLICATIONS OF CONSUMER BEHAVIOR
    • MARKET STRATEGY
    • REGULATORY POLICY
    • SOCIAL MARKETING
    • INFORMED INDIVIDUAL

APPLICATIONS OF CONSUMER BEHAVIOR

The study of Consumer Behaviour can be applicable in the following areas:

1. Market strategy

2. Regulatory policy

3. Social Marketing

4. Informed individual

APPLICATIONS OF CONSUMER BEHAVIOR
APPLICATIONS OF CONSUMER BEHAVIOR

MARKET STRATEGY

The most obvious is for marketing strategy—i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that

(1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and

(2) it is important to please initial customers, since they will in turn influence tenancy subsequent customers’ brand choices.

APPLICATIONS OF CONSUMER BEHAVIOR
APPLICATIONS OF CONSUMER BEHAVIOR

REGULATORY POLICY

A second application is public policy. For example, in the 1980’s of the US, Accutane, a near miracle cure for acne, was introduced. Unfortunately, Accutane resulted in severe birth defects if taken by pregnant women. Although physicians were instructed to warn their female patients of this, a number still became pregnant while taking the drug. To get consumers’ attention, the Federal Drug Administration (FDA) took the step of requiring that very graphic pictures of deformed babies be shown on the medicine containers.

APPLICATIONS OF CONSUMER BEHAVIOR
APPLICATIONS OF CONSUMER BEHAVIOR

SOCIAL MARKETING

It involves getting ideas across to consumers rather than selling something. Marty

Fishbein, a marketing professor, went on a sabbatical to work for the Centres for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. The best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic.

APPLICATIONS OF CONSUMER BEHAVIOR
APPLICATIONS OF CONSUMER BEHAVIOR

INFORMED INDIVIDUAL

As a final benefit, studying consumer behavior should make us better consumers. Common sense suggests, for example, that if you buy a 64 liquid ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32 ounces bottles. In practice, however, you often pay a size premium by buying the larger quantity. In other words, in this case, knowing this fact will sensitize you to the need to check the unit cost labels to determine if you are really getting a bargain.

APPLICATIONS OF CONSUMER BEHAVIOR
APPLICATIONS OF CONSUMER BEHAVIOR
CONNECT ON LINKEDIN
Also Study:Also Study:Also Study:
Nature of Consumer BehaviorNeed for studying consumer behavior in marketingConsumer Behavior vs Consumption Behavior
Personal determinants of consumer behaviorDefine consumer behaviorConsumer behavior issues
Consumer Buying rolesEconomic Determinants of Consumer BehaviorDiversity of consumer behaviour
Basic Model of Consumer BehaviourTraditional consumer behaviour modelsEconomic Model of Consumer Behavior
Information processing model of consumer behaviourCognitive model of consumer behaviorPsychoanalytic model of consumer behavior
Sociological model of consumer behaviorDecision making model of consumer behaviorLearning model of consumer behavior
Psychological determinants of consumer behaviorSOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIORREASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR
Scientific approach for studying consumer behaviorIntuition and scientific methods of decision making in consumer behaviorReluctance to use scientific methods for studying consumer behavior
Motivation in consumer behaviorElements of motivation in consumer behaviorConsumer Motivation and satisfaction relationship
Stages of consumer behaviorMarketing strategy and consumer behaviourQuantitative and Qualitative consumer research methods
Six steps consumer research processMethods of researching customerChoice of consumer research methods
Primary data sources of consumer researchSecondary data sources of consumer research
APPLICATIONS OF CONSUMER BEHAVIOR

CONSUMER BEHAVIOR

Post navigation

Previous Post: SECONDARY DATA SOURCES FOR CONSUMER RESEARCH
Next Post: HOW CONSUMER BEHAVIOR AFFECTS PRODUCT STRATEGY IN MARKETING

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Copyright © 2025 COMMERCEIETS.

Powered by PressBook WordPress theme