NOTES - COMMERCEIETS

DEFINITION OF MANAGEMENT ACCOUNTING BY DIFFERENT AUTHORS

September 11, 2023November 24, 2025 commerceiets No Comments

Definition of Management Accounting by Different Authors ACCORDING TO THE ANGLO-AMERICAN COUNCIL ON PRODUCTIVITY “Management Accounting is the presentation of accounting information in such ways as to assist management in the creation of policy and the day-to-day operation of an undertaking.” Management accounting deals with the presentation of information so that it is helpful to…

11 ACCOUNTANCY

10 OBJECTIVES OF AUDITING BCOM GNDU NOTES – PYQ SOLVED

July 27, 2023February 7, 2025 commerceiets

QUESTION: What do you mean by auditing? Discuss Objectives of Auditing. AUDITING: Auditing refers to the verification of financial records by an authority known as an auditor. The word ‘audit’ is derived from the Latin word ‘audire’ which means to hear. It is the examination of accounts to ascertain whether the balance sheet and profit…

GNDU STUDENT NOTES

CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP – TOP 5 POINTS EXPLAINED

July 25, 2023July 25, 2023 commerceiets No Comments

CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP Consumer motivation and satisfaction are fundamental concepts that play a pivotal role in understanding consumer behavior and the dynamics of their purchasing decisions. Motivation drives individuals to take action, seeking products or services that fulfill their specific needs and desires. On the other hand, consumer satisfaction reflects the extent to…

CONSUMER BEHAVIOR

TOP 3 ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR EXPLAINED

July 25, 2023July 25, 2023 commerceiets No Comments

ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the…

CONSUMER BEHAVIOR

MOTIVATION IN CONSUMER BEHAVIOR – TOP 8 FEATURES OF MOTIVATION YOU SHOULD KNOW

July 13, 2023July 13, 2023 commerceiets No Comments

MOTIVATION IN CONSUMER BEHAVIOR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the basis of…

CONSUMER BEHAVIOR

WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW

July 8, 2023July 8, 2023 commerceiets No Comments

RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation: Time and resource constraints Time and resource constraints are a…

CONSUMER BEHAVIOR

TOP 10 INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING

July 7, 2023July 7, 2023 commerceiets No Comments

INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING INTUITION METHODS OF DECISION MAKING Intuition, often referred to as intuitive decision-making, is a form of decision-making that relies on immediate insights, gut feelings, or unconscious knowledge rather than a deliberate, analytical process. While it may seem less structured compared to the scientific approach, intuition can be a…

CONSUMER BEHAVIOR

WHY SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR IS BEST APPROACH – 10 POINTS

July 7, 2023July 7, 2023 commerceiets No Comments

SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR The scientific approach for studying consumer behavior refers to the application of rigorous scientific methods and principles to investigate and understand how individuals and groups make decisions related to consumption. It involves systematic observation, data collection, analysis, and the development of theories and models to explain and predict consumer…

CONSUMER BEHAVIOR

TOP 5 REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR IN PRESENT MARKET SCENARIO

July 6, 2023July 6, 2023 commerceiets No Comments

REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR There are several reasons that contribute to the development of consumer behavior. Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Here are…

CONSUMER BEHAVIOR

TO 7 SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR YOU SHOULD KNOW

July 4, 2023July 4, 2023 commerceiets No Comments

SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is influenced not only by individual preferences and psychological factors but also by sociological determinants that stem from the broader social environment. Sociological determinants of consumer behavior encompass the impact of social structures, cultural values, reference groups, social class, and other societal factors on individuals’ buying decisions and…

CONSUMER BEHAVIOR