Category: CONSUMER BEHAVIOR

BASIC CONSUMER BEHAVIOUR MODEL – 6 STEPS EXPLAINED IN EASY WAY

June 28, 2023June 30, 2023 commerceiets No Comments

BASIC CONSUMER BEHAVIOUR MODEL The basic model of consumer behavior describes the process through which individuals make decisions regarding the purchase, use, and disposal of goods and services. It involves several stages and factors that influence consumer choices. Here is a simplified version of the basic model of consumer behavior: NEED RECOGNITION Need recognition is…

CONSUMER BEHAVIOR

DIVERSITY OF CONSUMER BEHAVIOUR – 8 POINTS WELL EXPLAINED

June 27, 2023June 27, 2023 commerceiets No Comments

DIVERSITY OF CONSUMER BEHAVIOUR Consumer behavior is a complex subject influenced by various factors, including individual characteristics, social and cultural influences, and situational variables. As a result, there is significant diversity in consumer behavior across different individuals, groups, and markets. Here are some key aspects of diversity in consumer behavior: Individual Differences Individual differences refer…

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR DEFINITION – TOP 7 DEFINITIONS WITH DETAILED EXPLANATION

June 27, 2023June 27, 2023 commerceiets No Comments

Define Consumer Behavior

CONSUMER BEHAVIOR

TOP 10 PERSONAL DETERMINANTS OF CONSUMER BEHAVIOR YOU SHOULD KNOW

June 27, 2023June 27, 2023 commerceiets No Comments

PERSONAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is a complex process influenced by a wide range of factors, including personal determinants that shape individuals’ choices, preferences, and purchasing decisions. These personal determinants reflect the unique characteristics and psychological aspects of consumers, influencing how they perceive, evaluate, and respond to various products, brands, and marketing stimuli….

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TOP 9 ECONOMIC DETERMINANTS OF CONSUMER BEHAVIOR

June 27, 2023June 27, 2023 commerceiets No Comments

ECONOMIC DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior refers to the actions and decision-making processes of individuals or households when it comes to purchasing and consuming goods and services. Understanding the economic determinants that influence consumer behavior is crucial for businesses and marketers to develop effective strategies. These economic determinants encompass various factors such as income,…

CONSUMER BEHAVIOR

TOP 6 CONSUMER BUYING ROLES YOU SHOULD KNOW

June 26, 2023June 27, 2023 commerceiets No Comments

CONSUMER BUYING ROLES Consumer buying roles are an integral part of the purchasing process, involving the different roles individuals play when making buying decisions. Understanding these roles helps businesses and marketers effectively target their products and services to meet the needs and preferences of consumers. By recognizing the various roles and their influence, businesses can…

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR ISSUES – CONSUMER AND MARKETER’S PERSPECTIVE – WITH 10 EXAMPLES

June 26, 2023June 26, 2023 commerceiets No Comments

CONSUMER BEHAVIOR ISSUES Consumer behaviour process is an ongoing process, not merely what happens at the moment a consumer hands over money and in turn receives goods and services. It is long decision process. It contains some Pre-purchase issues, Purchase issues and Post- purchase issues. As shown in model some of the issues that are…

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR AND CONSUMPTION BEHAVIOR- TOP 5 DIFFERENCES YOU SHOULD LEARN

June 26, 2023June 26, 2023 commerceiets No Comments

CONSUMER BEHAVIOR AND CONSUMPTION BEHAVIOR CONSUMER BEHAVIOR Consumer behavior refers to the study and analysis of the decision-making process individuals or households undertake when selecting, purchasing, using, and disposing of products, services, ideas, or experiences. It encompasses the psychological, social, and economic factors that influence consumer choices. Understanding consumer behavior is crucial for businesses as…

CONSUMER BEHAVIOR

NEED FOR STUDYING CONSUMER BEHAVIOUR IN MARKETING- TOP 10 POINTS YOU SHOULD KNOW

June 25, 2023June 26, 2023 commerceiets No Comments

NEED FOR STUDYING CONSUMER BEHAVIOUR IN MARKETING Studying consumer behavior is crucial for marketers in today’s highly competitive business landscape. Consumer behavior refers to the process by which individuals or groups make decisions about the selection, purchase, use, or disposal of products, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behavior…

CONSUMER BEHAVIOR

NATURE OF CONSUMER BEHAVIOR- TOP 10 POINTS EXPLAINED

June 25, 2023June 27, 2023 commerceiets No Comments

NATURE OF CONSUMER BEHAVIOR MEANING OF CONSUMER BEHAVIOR Consumer Behaviour involves the thoughts and feelings people experience and the actions they perform in consumption processes. Consumer Behaviour is dynamic, involves interactions, and involves exchanges. ACCORDING TO PROF. C G WALTER Consumer behaviour refers to the action and decision processes of people who purchase goods and…

CONSUMER BEHAVIOR