Author: commerceiets

MOTIVATION IN CONSUMER BEHAVIOR – TOP 8 FEATURES OF MOTIVATION YOU SHOULD KNOW

July 13, 2023July 13, 2023 commerceiets No Comments

MOTIVATION IN CONSUMER BEHAVIOR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the basis of…

CONSUMER BEHAVIOR

WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW

July 8, 2023July 8, 2023 commerceiets No Comments

RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation: Time and resource constraints Time and resource constraints are a…

CONSUMER BEHAVIOR

TOP 10 INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING

July 7, 2023July 7, 2023 commerceiets No Comments

INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING INTUITION METHODS OF DECISION MAKING Intuition, often referred to as intuitive decision-making, is a form of decision-making that relies on immediate insights, gut feelings, or unconscious knowledge rather than a deliberate, analytical process. While it may seem less structured compared to the scientific approach, intuition can be a…

CONSUMER BEHAVIOR

WHY SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR IS BEST APPROACH – 10 POINTS

July 7, 2023July 7, 2023 commerceiets No Comments

SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR The scientific approach for studying consumer behavior refers to the application of rigorous scientific methods and principles to investigate and understand how individuals and groups make decisions related to consumption. It involves systematic observation, data collection, analysis, and the development of theories and models to explain and predict consumer…

CONSUMER BEHAVIOR

TOP 5 REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR IN PRESENT MARKET SCENARIO

July 6, 2023July 6, 2023 commerceiets No Comments

REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR There are several reasons that contribute to the development of consumer behavior. Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Here are…

CONSUMER BEHAVIOR

TO 7 SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR YOU SHOULD KNOW

July 4, 2023July 4, 2023 commerceiets No Comments

SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is influenced not only by individual preferences and psychological factors but also by sociological determinants that stem from the broader social environment. Sociological determinants of consumer behavior encompass the impact of social structures, cultural values, reference groups, social class, and other societal factors on individuals’ buying decisions and…

CONSUMER BEHAVIOR

TOP 6 PSYCHOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR – NOTES

July 2, 2023July 4, 2023 commerceiets No Comments

PSYCHOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is influenced by a myriad of factors, including psychological determinants that play a crucial role in shaping individuals’ preferences, attitudes, and purchasing decisions. Understanding these psychological determinants is essential for businesses and marketers seeking to connect with consumers on a deeper level and influence their behavior effectively. The…

CONSUMER BEHAVIOR

LEARNING MODEL OF CONSUMER BEHAVIOR- ASSUMPTIONS, IMPORTANCE, PRACTICAL APPLICATIONS & CRITICISM 100%

July 1, 2023July 2, 2023 commerceiets No Comments

The learning model of consumer behavior explores how individuals acquire, process, and respond to information and stimuli in the marketplace. It recognizes that consumer behavior is influenced by learning processes, including both cognitive and behavioral aspects. This model emphasizes the role of learning in shaping consumer preferences, attitudes, and decision-making, highlighting the importance of experiences,…

CONSUMER BEHAVIOR

DECISION MAKING MODEL OF CONSUMER BEHAVIOR- PROCESS, ASSUMPTIONS, IMPORTANCE & CRITICISM 100% BEST NOTES

June 30, 2023June 30, 2023 commerceiets No Comments

DECISION MAKING MODEL OF CONSUMER BEHAVIOR The decision making model of consumer behavior provides a framework for understanding how consumers make choices and decisions regarding their purchases. It focuses on the cognitive processes, information gathering, and evaluation that individuals go through when making purchasing decisions. This model recognizes that consumer behavior is an active and…

CONSUMER BEHAVIOR

SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR- COMPONENTS, IMPORTANCE, ASSUMPTIONS & CRITICISM 100%

June 30, 2023June 30, 2023 commerceiets No Comments

SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR The sociological model of consumer behavior offers a comprehensive perspective on understanding how individuals are influenced by their social and cultural environments in making purchasing decisions. This model recognizes that consumer behavior is not solely driven by individual psychological factors but is heavily shaped by broader social and cultural influences….

CONSUMER BEHAVIOR