STUDY TO ENLIGHTEN YOURSELF
FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. On the other hand, the buyer is a riddle….
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STAGES OF PERCEPTION IN CONSUMER BEHAVIOR STAGE 1: SENSORY STIMULI There are two categories of stimuli affect a person’s perception i.e. sensory characteristics, which involve the senses, and structural characteristics, which are external elements. It’s important to realize that consumers don’t select the stimuli that affect them. Stimuli response is automatic as an internal trigger….
DYNAMICS OF PERCEPTION IN CONSUMER BEHAVIOR One of the major principles of perception is Raw sensory input by itself does not produce or explain the coherent picture of the world that most adults possess. Human beings are constantly bombarded with stimuli during every minute and every hour of every day. The sensory world is made…
PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR People do not experience the numerous stimuli they select from the environment as separate and discrete sensations, rather, they tend to organise them into groups and perceive them as unified wholes. Thus, the perceived characteristics of even the simple’s stimulus are viewed as a function of the whole to which…
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PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR: Consumers subconsciously exercise a. great deal of selectivity as to which aspects Of the environment—which stimuli—they perceive, An individual may look at some things, ignore others, and turn away from still others. In total, people actually receive—or perceive—only a small fraction of the stimuli to…
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ELEMENTS OF PERCEPTION IN CONSUMER BEHAVIOR Perception is the process by which individuals select, organize, and interpret their sensory impressions in order to give meaning to their environment. However, what we perceive can be substantially different from objective reality. We often disagree about what is real. Consumers are faced with a wide variety of stimuli…
NEED TO STUDY PERCEPTION IN CONSUMER BEHAVIOR Perception is a process of receiving, selecting, and interpreting environmental stimuli involving the five senses. Through perception, we define the world around us and create meaning from our environment. For example, consumers eat ice cream, and it feels cold and tastes sweet. People look upward, see blue, and…
SELF CONCEPT THEORY IN CONSUMER BEHAVIOR Self concept theory in consumer behavior holds that an individuals have a concept of self-based on who they think they are (the actual self) concept of who they think they would like to be (the ideal self). Self-concept is often described as the totality of an individual’s thoughts and…
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HOW IDENTITY AFFECTS PURCHASE BEHAVIOR Self-concept describes how consumers see themselves and how they think other people see them. So it is an important concept to determinant of consumer behavior. Consumer attempts to support their self-concepts by using those products that communicate particular personal characteristics to themselves. For example, self-concept is the basis for why…
HOW SELF CONCEPT AFFECTS CONSUMER BEHAVIOR By understanding self-concepts and how they affect consumers, one can use the knowledge to position your products in a way that’s attractive to consumers, thereby causing them the desire to purchase. The following list provides to marketer with information on how self-concepts affect consumer behavior: · Individuals perceive themselves…
