Category: CONSUMER BEHAVIOR

QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH METHODS – DIFFERENCE YOU MUST KNOW

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QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH METHODS CONSUMER RESEARCH Consumer research is often needed to ensure that the companies produce what customers want and not what the companies think. Consumer research is the part of market research where the preferences, perceptions, habits, motivations, and buying behavior of the targeted customer are identified. It may identify through…

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CONSUMER BEHAVIOR

MARKETING STRATEGY AND CONSUMER BEHAVIOR – HOW MARKETERS MAKE USE OF CONSUMER BEHAVIOR STUDY

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MARKETING STRATEGY AND CONSUMER BEHAVIOR MARKET OPPORTUNITY ANALYSIS This activity involves identifying consumer’s needs, organisation’s strengths competitive scenario and the other market conditions. The analysis of the unfulfilled needs and wants of the consumer is done by examining trends and conditions in the market place. This is done by assessing income-levels and life styles etc….

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CONSUMER BEHAVIOR

STAGES OF CONSUMER BEHAVIOR- DETAILED EXPLANATION

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STAGES OF CONSUMER BEHAVIOR Consumer behavior refers to the process individuals go through when making decisions about purchasing, using, and disposing of goods and services. Understanding the stages of consumer behavior is crucial for businesses seeking to connect with their target audience and tailor their marketing strategies effectively. The consumer decision-making process typically involves several…

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CONSUMER BEHAVIOR

CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP – TOP 5 POINTS EXPLAINED

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CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP Consumer motivation and satisfaction are fundamental concepts that play a pivotal role in understanding consumer behavior and the dynamics of their purchasing decisions. Motivation drives individuals to take action, seeking products or services that fulfill their specific needs and desires. On the other hand, consumer satisfaction reflects the extent to…

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CONSUMER BEHAVIOR

TOP 3 ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR EXPLAINED

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ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the…

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CONSUMER BEHAVIOR

MOTIVATION IN CONSUMER BEHAVIOR – TOP 8 FEATURES OF MOTIVATION YOU SHOULD KNOW

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MOTIVATION IN CONSUMER BEHAVIOR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the basis of…

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CONSUMER BEHAVIOR

WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW

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RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation: Time and resource constraints Time and resource constraints are a…

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CONSUMER BEHAVIOR

TOP 10 INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING

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INTUITION AND SCIENTIFIC METHODS OF DECISION MAKING INTUITION METHODS OF DECISION MAKING Intuition, often referred to as intuitive decision-making, is a form of decision-making that relies on immediate insights, gut feelings, or unconscious knowledge rather than a deliberate, analytical process. While it may seem less structured compared to the scientific approach, intuition can be a…

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CONSUMER BEHAVIOR

WHY SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR IS BEST APPROACH – 10 POINTS

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SCIENTIFIC APPROACH FOR STUDYING CONSUMER BEHAVIOR The scientific approach for studying consumer behavior refers to the application of rigorous scientific methods and principles to investigate and understand how individuals and groups make decisions related to consumption. It involves systematic observation, data collection, analysis, and the development of theories and models to explain and predict consumer…

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CONSUMER BEHAVIOR

TOP 5 REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR IN PRESENT MARKET SCENARIO

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REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR There are several reasons that contribute to the development of consumer behavior. Consumer behavior refers to the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Here are…

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CONSUMER BEHAVIOR