Author: commerceiets

QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH METHODS – DIFFERENCE YOU MUST KNOW

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QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH METHODS – DIFFERENCE YOU MUST KNOW

QUALITATIVE AND QUANTITATIVE CONSUMER RESEARCH METHODS CONSUMER RESEARCH Consumer research is often needed to ensure that the companies produce what customers want and not what the companies think. Consumer research is the part of market research where the preferences, perceptions, habits, motivations, and buying behavior of the targeted customer are identified. It may identify through…

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CONSUMER BEHAVIOR

MARKETING STRATEGY AND CONSUMER BEHAVIOR – HOW MARKETERS MAKE USE OF CONSUMER BEHAVIOR STUDY

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MARKETING STRATEGY AND CONSUMER BEHAVIOR – HOW MARKETERS MAKE USE OF CONSUMER BEHAVIOR STUDY

MARKETING STRATEGY AND CONSUMER BEHAVIOR MARKET OPPORTUNITY ANALYSIS This activity involves identifying consumer’s needs, organisation’s strengths competitive scenario and the other market conditions. The analysis of the unfulfilled needs and wants of the consumer is done by examining trends and conditions in the market place. This is done by assessing income-levels and life styles etc….

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CONSUMER BEHAVIOR

STAGES OF CONSUMER BEHAVIOR- DETAILED EXPLANATION

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STAGES OF CONSUMER BEHAVIOR- DETAILED EXPLANATION

STAGES OF CONSUMER BEHAVIOR Consumer behavior refers to the process individuals go through when making decisions about purchasing, using, and disposing of goods and services. Understanding the stages of consumer behavior is crucial for businesses seeking to connect with their target audience and tailor their marketing strategies effectively. The consumer decision-making process typically involves several…

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CONSUMER BEHAVIOR

MANAGEMENT ACCOUNTING PROCESS

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MANAGEMENT ACCOUNTING PROCESS

MANAGEMENT ACCOUNTING PROCESS The management accounting process begins with identification, measurement and accumulation of relevant data from financial and cost accounting records, and also from other external sources. The data is then regrouped, classified and analysed. The interpretations are made and information is communicated to internal and external users of such information for making decisions….

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MANAGEMENT ACCOUNTING NOTES

FUNCTIONS OF MANAGEMENT ACCOUNTING PDF – NOTES FOR FREE

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FUNCTIONS OF MANAGEMENT ACCOUNTING PDF – NOTES FOR FREE

FUNCTIONS OF MANAGEMENT ACCOUNTING Management accounting is a part of accounting. It has developed out of the need for making more and more use of accounting for taking managerial decisions. Management accounting is assigned the functions of classifying presenting and interpreting data in such a way that it helps management in controlling and running the…

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MANAGEMENT ACCOUNTING NOTES

EMERGENCE OF MANAGEMENT ACCOUNTING NOTES

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EMERGENCE OF MANAGEMENT ACCOUNTING NOTES

EMERGENCE OF MANAGEMENT ACCOUNTING – HISTORICAL PERSPECTIVE Management Accounting is comprised of two words ‘Management” and “Accounting. It is the study of managerial aspect of accounting. The emphasis of management accounting is to redesign accounting in such a way that it is helpful to the management in formation of policy, control of execution and appreciation…

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MANAGEMENT ACCOUNTING NOTES

DEFINITION OF MANAGEMENT ACCOUNTING BY DIFFERENT AUTHORS

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Definition of Management Accounting by Different Authors ACCORDING TO THE ANGLO-AMERICAN COUNCIL ON PRODUCTIVITY “Management Accounting is the presentation of accounting information in such ways as to assist management in the creation of policy and the day-to-day operation of an undertaking.” Management accounting deals with the presentation of information so that it is helpful to…

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10 OBJECTIVES OF AUDITING BCOM GNDU NOTES – PYQ SOLVED

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10 OBJECTIVES OF AUDITING BCOM GNDU NOTES – PYQ SOLVED

QUESTION: What do you mean by auditing? Discuss Objectives of Auditing. AUDITING: Auditing refers to the verification of financial records by an authority known as an auditor. The word ‘audit’ is derived from the Latin word ‘audire’ which means to hear. It is the examination of accounts to ascertain whether the balance sheet and profit…

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UNIVERSITY STUDENT NOTES

CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP – TOP 5 POINTS EXPLAINED

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CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP – TOP 5 POINTS EXPLAINED

CONSUMER MOTIVATION AND SATISFACTION RELATIONSHIP Consumer motivation and satisfaction are fundamental concepts that play a pivotal role in understanding consumer behavior and the dynamics of their purchasing decisions. Motivation drives individuals to take action, seeking products or services that fulfill their specific needs and desires. On the other hand, consumer satisfaction reflects the extent to…

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CONSUMER BEHAVIOR

TOP 3 ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR EXPLAINED

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TOP 3 ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR EXPLAINED

ELEMENTS OF MOTIVATION IN CONSUMER BEHAVIOUR Motivation is reflection of a person’s desire to fulfill certain needs. It is the driving force within individuals which impels them to action and that force is known as “motive”. Motive may be viewed as “inner force and state of mind” which directs the human activities. Needs are the…

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CONSUMER BEHAVIOR