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CHARACTERISTICS OF ATTITUDES IN CONSUMER BEHAVIOR ATTITUDES Attitude can be formed from a person’s past and present. Attitude is also measurable and changeable as well as influencing the person’s emotion and behavior. In simple words, attitude may refer to the distinct concept of mood, or be especially synonymous with teenage rebellion. According to Gordon Allport…
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PSYCHOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is influenced by a myriad of factors, including psychological determinants that play a crucial role in shaping individuals’ preferences, attitudes, and purchasing decisions. Understanding these psychological determinants is essential for businesses and marketers seeking to connect with consumers on a deeper level and influence their behavior effectively. The…
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