STUDY TO ENLIGHTEN YOURSELF
CHARACTERISTICS OF ATTITUDES IN CONSUMER BEHAVIOR ATTITUDES Attitude can be formed from a person’s past and present. Attitude is also measurable and changeable as well as influencing the person’s emotion and behavior. In simple words, attitude may refer to the distinct concept of mood, or be especially synonymous with teenage rebellion. According to Gordon Allport…
Read More “CHARACTERISTICS OF ATTITUDES IN CONSUMER BEHAVIOR” »
MODELLING PROCESSES IN CONSUMER BEHAVIOR Modelling is a general term that refers to behavioural, cognitive, and affective changes deriving from observing one or more models. The characteristics of models are an important in determining the degree to which the attention is paid to the model by the learner. FACTORS DETERMINING RESPONSE OF LEARNER TO MODELLING…
HOW EFFECTIVE IS PUNISHMENT IN CAUSING A CHANGE IN BEHAVIOR? Applying a punishment should be carefully guided by an understanding of learning Principles. The following conditions, related to learning, help determine how effective a Punishment is likely to be. These conditions, in turn, are impacted by a broader array of environmental and experiential factors which…
Read More “HOW EFFECTIVE IS PUNISHMENT IN CAUSING A CHANGE IN BEHAVIOR?” »
BEHAVIORAL THEORIES OF LEARNING IN CONSUMER BEHAVIOR Behavioral theories of learning in consumer behavior is an approach which defines learning in terms of an association between stimulus and response, where the stimulus is an external object/person/situation that a person senses and perceives, and response is the behavior of the person that occurs in reaction to…
Read More “BEHAVIORAL THEORIES OF LEARNING IN CONSUMER BEHAVIOR –” »
ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR Consumer learning is a process that continuously evolves and changes as a result Of newly acquired knowledge (which could be gained from reading, from discussions, from observations, from thinking) or from actual experience. Both newly acquired knowledge and personal experience serve as feedback to the individual and provide…
Read More “ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR” »
RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren’t familiar with a brand of product, they can’t assess the risk involved; it could…
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below,…
VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR Consumers are exposed to so much marketplace information that they cannot possibly process and think about each and every product-related piece of data they encounter. If consumers had to think carefully about every ad, each package label, and every marketing communication they saw or heard, little time…
Read More “VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR” »
FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. On the other hand, the buyer is a riddle….
Read More “FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR” »
STAGES OF PERCEPTION IN CONSUMER BEHAVIOR STAGE 1: SENSORY STIMULI There are two categories of stimuli affect a person’s perception i.e. sensory characteristics, which involve the senses, and structural characteristics, which are external elements. It’s important to realize that consumers don’t select the stimuli that affect them. Stimuli response is automatic as an internal trigger….
