STUDY TO ENLIGHTEN YOURSELF
RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren’t familiar with a brand of product, they can’t assess the risk involved; it could…
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COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below,…
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VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR Consumers are exposed to so much marketplace information that they cannot possibly process and think about each and every product-related piece of data they encounter. If consumers had to think carefully about every ad, each package label, and every marketing communication they saw or heard, little time…
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FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. On the other hand, the buyer is a riddle….
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STAGES OF PERCEPTION IN CONSUMER BEHAVIOR STAGE 1: SENSORY STIMULI There are two categories of stimuli affect a person’s perception i.e. sensory characteristics, which involve the senses, and structural characteristics, which are external elements. It’s important to realize that consumers don’t select the stimuli that affect them. Stimuli response is automatic as an internal trigger….
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DYNAMICS OF PERCEPTION IN CONSUMER BEHAVIOR One of the major principles of perception is Raw sensory input by itself does not produce or explain the coherent picture of the world that most adults possess. Human beings are constantly bombarded with stimuli during every minute and every hour of every day. The sensory world is made…
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PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR People do not experience the numerous stimuli they select from the environment as separate and discrete sensations, rather, they tend to organise them into groups and perceive them as unified wholes. Thus, the perceived characteristics of even the simple’s stimulus are viewed as a function of the whole to which…
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PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR: Consumers subconsciously exercise a. great deal of selectivity as to which aspects Of the environment—which stimuli—they perceive, An individual may look at some things, ignore others, and turn away from still others. In total, people actually receive—or perceive—only a small fraction of the stimuli to…
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ELEMENTS OF PERCEPTION IN CONSUMER BEHAVIOR Perception is the process by which individuals select, organize, and interpret their sensory impressions in order to give meaning to their environment. However, what we perceive can be substantially different from objective reality. We often disagree about what is real. Consumers are faced with a wide variety of stimuli…
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NEED TO STUDY PERCEPTION IN CONSUMER BEHAVIOR Perception is a process of receiving, selecting, and interpreting environmental stimuli involving the five senses. Through perception, we define the world around us and create meaning from our environment. For example, consumers eat ice cream, and it feels cold and tastes sweet. People look upward, see blue, and…
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