Author: commerceiets

BENEFITS OF MULTICULTURALISM EDUCATION B.ED NOTES

January 6, 2024January 6, 2024 commerceiets No Comments

BENEFITS OF MULTICULTURALISM EDUCATION INCREASE PRODUCTIVITY Research showed that brain storming session in culturally diverse groups produces higher quality of ideas. Hence, multiculture are mental resources. Mental resources means the learners who have different knowledge, ideas and experiences when teacher teach a topic, he may use experience of the learner whose cultural experience relates with…

LANGUAGE ACROSS CURRICULUM

DIMENSIONS OF MULTICULTURAL EDUCATION B.ED NOTES

January 6, 2024January 6, 2024 commerceiets No Comments

DIMENSIONS OF MULTICULTURAL EDUCATION Multicultural education refers to an approach to teaching and learning that recognizes and incorporates the diverse cultural backgrounds and perspectives of students. The goal of multicultural education is to foster an inclusive and equitable learning environment where students from various ethnic, racial, religious, linguistic, and social backgrounds feel respected, valued, and…

LANGUAGE ACROSS CURRICULUM

CHARACTERISTICS OF ATTITUDES IN CONSUMER BEHAVIOR

January 5, 2024January 5, 2024 commerceiets No Comments

CHARACTERISTICS OF ATTITUDES IN CONSUMER BEHAVIOR ATTITUDES Attitude can be formed from a person’s past and present. Attitude is also measurable and changeable as well as influencing the person’s emotion and behavior. In simple words, attitude may refer to the distinct concept of mood, or be especially synonymous with teenage rebellion. According to Gordon Allport…

CONSUMER BEHAVIOR

MODELLING PROCESSES IN CONSUMER BEHAVIOR

January 3, 2024January 3, 2024 commerceiets No Comments

MODELLING PROCESSES IN CONSUMER BEHAVIOR Modelling is a general term that refers to behavioural, cognitive, and affective changes deriving from observing one or more models. The characteristics of models are an important in determining the degree to which the attention is paid to the model by the learner. FACTORS DETERMINING RESPONSE OF LEARNER TO MODELLING…

CONSUMER BEHAVIOR

HOW EFFECTIVE IS PUNISHMENT IN CAUSING A CHANGE IN BEHAVIOR?

January 3, 2024January 3, 2024 commerceiets No Comments

HOW EFFECTIVE IS PUNISHMENT IN CAUSING A CHANGE IN BEHAVIOR? Applying a punishment should be carefully guided by an understanding of learning Principles. The following conditions, related to learning, help determine how effective a Punishment is likely to be. These conditions, in turn, are impacted by a broader array of environmental and experiential factors which…

CONSUMER BEHAVIOR

BEHAVIORAL THEORIES OF LEARNING IN CONSUMER BEHAVIOR –

December 31, 2023December 31, 2023 commerceiets No Comments

BEHAVIORAL THEORIES OF LEARNING IN CONSUMER BEHAVIOR Behavioral theories of learning in consumer behavior is an approach which defines learning in terms of an association between stimulus and response, where the stimulus is an external object/person/situation that a person senses and perceives, and response is the behavior of the person that occurs in reaction to…

CONSUMER BEHAVIOR

ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR

December 30, 2023December 30, 2023 commerceiets No Comments

ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR Consumer learning is a process that continuously evolves and changes as a result Of newly acquired knowledge (which could be gained from reading, from discussions, from observations, from thinking) or from actual experience. Both newly acquired knowledge and personal experience serve as feedback to the individual and provide…

CONSUMER BEHAVIOR

RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR

December 28, 2023December 28, 2023 commerceiets No Comments

RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren’t familiar with a brand of product, they can’t assess the risk involved; it could…

CONSUMER BEHAVIOR

COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR

December 28, 2023December 28, 2023 commerceiets No Comments

COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below,…

CONSUMER BEHAVIOR

VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR

December 28, 2023December 28, 2023 commerceiets No Comments

VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR Consumers are exposed to so much marketplace information that they cannot possibly process and think about each and every product-related piece of data they encounter. If consumers had to think carefully about every ad, each package label, and every marketing communication they saw or heard, little time…

CONSUMER BEHAVIOR