Author: commerceiets

PSYCHOANALYTIC MODEL OF CONSUMER BEHAVIOR- ASSUMPTIONS, IMPORTANCE & CRITICISM 100%

June 30, 2023June 30, 2023 commerceiets No Comments

PSYCHOANALYTIC MODEL OF CONSUMER BEHAVIOR The psychoanalytic model of consumer behavior offers a unique perspective on understanding why individuals make certain purchasing decisions. Rooted in the theories of Sigmund Freud and his followers, this model delves into the unconscious motivations, desires, and conflicts that drive consumer choices. It suggests that consumer behavior is not solely…

CONSUMER BEHAVIOR

COGNITIVE MODEL OF CONSUMER BEHAVIOUR – 6 COMPONENTS, ASSUMPTIONS, IMPORTANCE, CRITICISM

June 30, 2023June 30, 2023 commerceiets No Comments

COGNITIVE MODEL OF CONSUMER BEHAVIOUR The cognitive model of consumer behavior is a psychological framework that focuses on the mental processes and cognitive factors that influence consumer decision-making. It emphasizes the role of information processing, memory, beliefs, attitudes, and decision-making strategies in shaping consumer behavior. The cognitive model recognizes that consumers are active processors of…

CONSUMER BEHAVIOR

INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR – ASSUMPTIONS, 8 STAGES, IMPORTANCE & CRITICISM

June 30, 2023February 7, 2025 commerceiets

INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR The information processing model of consumer behavior is a psychological framework that aims to understand how consumers acquire, interpret, and use information to make purchasing decisions. This model recognizes that consumers actively engage in a series of cognitive processes to evaluate alternatives and make choices. It emphasizes the role…

CONSUMER BEHAVIOR

ECONOMIC MODEL OF CONSUMER BEHAVIOR- ASSUMPTIONS, IMPORTANCE, CRITICISM EXPLAINED 100%

June 29, 2023June 30, 2023 commerceiets No Comments

ECONOMIC MODEL OF CONSUMER BEHAVIOR The economic model of consumer behavior is a framework that seeks to understand how individuals make decisions regarding the purchase and consumption of goods and services. It is based on the assumption that consumers are rational beings who aim to maximize their overall satisfaction or utility, given their limited resources….

CONSUMER BEHAVIOR

TOP 6 TRADITIONAL CONSUMER BEHAVIOR MODELS YOU SHOULD LEARN

June 29, 2023June 30, 2023 commerceiets No Comments

TRADITIONAL CONSUMER BEHAVIOR MODELS Traditional consumer behavior models have been developed over the years to understand and explain consumer decision-making processes. Here are a few notable traditional consumer behavior models: The Economic Model: The economic model, also known as the rational model or the utility theory, assumes that consumers are rational decision-makers who aim to…

CONSUMER BEHAVIOR, Uncategorized

BASIC CONSUMER BEHAVIOUR MODEL – 6 STEPS EXPLAINED IN EASY WAY

June 28, 2023June 30, 2023 commerceiets No Comments

BASIC CONSUMER BEHAVIOUR MODEL The basic model of consumer behavior describes the process through which individuals make decisions regarding the purchase, use, and disposal of goods and services. It involves several stages and factors that influence consumer choices. Here is a simplified version of the basic model of consumer behavior: NEED RECOGNITION Need recognition is…

CONSUMER BEHAVIOR

DIVERSITY OF CONSUMER BEHAVIOUR – 8 POINTS WELL EXPLAINED

June 27, 2023June 27, 2023 commerceiets No Comments

DIVERSITY OF CONSUMER BEHAVIOUR Consumer behavior is a complex subject influenced by various factors, including individual characteristics, social and cultural influences, and situational variables. As a result, there is significant diversity in consumer behavior across different individuals, groups, and markets. Here are some key aspects of diversity in consumer behavior: Individual Differences Individual differences refer…

CONSUMER BEHAVIOR

CONSUMER BEHAVIOR DEFINITION – TOP 7 DEFINITIONS WITH DETAILED EXPLANATION

June 27, 2023June 27, 2023 commerceiets No Comments

Define Consumer Behavior

CONSUMER BEHAVIOR

TOP 10 PERSONAL DETERMINANTS OF CONSUMER BEHAVIOR YOU SHOULD KNOW

June 27, 2023June 27, 2023 commerceiets No Comments

PERSONAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is a complex process influenced by a wide range of factors, including personal determinants that shape individuals’ choices, preferences, and purchasing decisions. These personal determinants reflect the unique characteristics and psychological aspects of consumers, influencing how they perceive, evaluate, and respond to various products, brands, and marketing stimuli….

Uncategorized, CONSUMER BEHAVIOR

TOP 9 ECONOMIC DETERMINANTS OF CONSUMER BEHAVIOR

June 27, 2023June 27, 2023 commerceiets No Comments

ECONOMIC DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior refers to the actions and decision-making processes of individuals or households when it comes to purchasing and consuming goods and services. Understanding the economic determinants that influence consumer behavior is crucial for businesses and marketers to develop effective strategies. These economic determinants encompass various factors such as income,…

CONSUMER BEHAVIOR