WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW
RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation: Time and resource constraints Time and resource constraints are a…