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Tag: role of identity in consumer behavior

HOW IDENTITY AFFECTS PURCHASE BEHAVIOR – IDENTITY BASED CONSUMER BEHAVIOR EXPLAINED IN DETAIL

Posted on December 26, 2023December 26, 2023 By commerceiets No Comments on HOW IDENTITY AFFECTS PURCHASE BEHAVIOR – IDENTITY BASED CONSUMER BEHAVIOR EXPLAINED IN DETAIL
HOW IDENTITY AFFECTS PURCHASE BEHAVIOR – IDENTITY BASED CONSUMER BEHAVIOR EXPLAINED IN DETAIL

HOW IDENTITY AFFECTS PURCHASE BEHAVIOR Self-concept describes how consumers see themselves and how they think other people see them. So it is an important concept to determinant of consumer behavior. Consumer attempts to support their self-concepts by using those products that communicate particular personal characteristics to themselves. For example, self-concept is the basis for why…

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