PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR DETAILED EXPLANATION
PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR: Consumers subconsciously exercise a. great deal of selectivity as to which aspects Of the environment—which stimuli—they perceive, An individual may look at some things, ignore others, and turn away from still others. In total, people actually receive—or perceive—only a small fraction of the stimuli to…
Read More “PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR DETAILED EXPLANATION” »