PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR DETAILED EXPLANATION
PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR People do not experience the numerous stimuli they select from the environment as separate and discrete sensations, rather, they tend to organise them into groups and perceive them as unified wholes. Thus, the perceived characteristics of even the simple’s stimulus are viewed as a function of the whole to which…
Read More “PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR DETAILED EXPLANATION” »