MARKETING STRATEGY AND CONSUMER BEHAVIOR – HOW MARKETERS MAKE USE OF CONSUMER BEHAVIOR STUDY
MARKETING STRATEGY AND CONSUMER BEHAVIOR MARKET OPPORTUNITY ANALYSIS This activity involves identifying consumer’s needs, organisation’s strengths competitive scenario and the other market conditions. The analysis of the unfulfilled needs and wants of the consumer is done by examining trends and conditions in the market place. This is done by assessing income-levels and life styles etc….