PSYCHOANALYTIC MODEL OF CONSUMER BEHAVIOR- ASSUMPTIONS, IMPORTANCE & CRITICISM 100%
PSYCHOANALYTIC MODEL OF CONSUMER BEHAVIOR The psychoanalytic model of consumer behavior offers a unique perspective on understanding why individuals make certain purchasing decisions. Rooted in the theories of Sigmund Freud and his followers, this model delves into the unconscious motivations, desires, and conflicts that drive consumer choices. It suggests that consumer behavior is not solely…
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