Tag: DECISION MAKING MODEL OF CONSUMER BEHAVIOR

DECISION MAKING MODEL OF CONSUMER BEHAVIOR- PROCESS, ASSUMPTIONS, IMPORTANCE & CRITICISM 100% BEST NOTES

June 30, 2023June 30, 2023 commerceiets No Comments

DECISION MAKING MODEL OF CONSUMER BEHAVIOR The decision making model of consumer behavior provides a framework for understanding how consumers make choices and decisions regarding their purchases. It focuses on the cognitive processes, information gathering, and evaluation that individuals go through when making purchasing decisions. This model recognizes that consumer behavior is an active and…

CONSUMER BEHAVIOR

TOP 6 TRADITIONAL CONSUMER BEHAVIOR MODELS YOU SHOULD LEARN

June 29, 2023June 30, 2023 commerceiets No Comments

TRADITIONAL CONSUMER BEHAVIOR MODELS Traditional consumer behavior models have been developed over the years to understand and explain consumer decision-making processes. Here are a few notable traditional consumer behavior models: The Economic Model: The economic model, also known as the rational model or the utility theory, assumes that consumers are rational decision-makers who aim to…

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