STUDY TO ENLIGHTEN YOURSELF
BEHAVIORAL THEORIES OF LEARNING IN CONSUMER BEHAVIOR Behavioral theories of learning in consumer behavior is an approach which defines learning in terms of an association between stimulus and response, where the stimulus is an external object/person/situation that a person senses and perceives, and response is the behavior of the person that occurs in reaction to…
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ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR Consumer learning is a process that continuously evolves and changes as a result Of newly acquired knowledge (which could be gained from reading, from discussions, from observations, from thinking) or from actual experience. Both newly acquired knowledge and personal experience serve as feedback to the individual and provide…
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RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren’t familiar with a brand of product, they can’t assess the risk involved; it could…
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below,…
VOLUNTARY AND INVOLUNTARY SELECTIVE ATTENTION IN CONSUMER BEHAVIOR Consumers are exposed to so much marketplace information that they cannot possibly process and think about each and every product-related piece of data they encounter. If consumers had to think carefully about every ad, each package label, and every marketing communication they saw or heard, little time…
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FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. On the other hand, the buyer is a riddle….
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STAGES OF PERCEPTION IN CONSUMER BEHAVIOR STAGE 1: SENSORY STIMULI There are two categories of stimuli affect a person’s perception i.e. sensory characteristics, which involve the senses, and structural characteristics, which are external elements. It’s important to realize that consumers don’t select the stimuli that affect them. Stimuli response is automatic as an internal trigger….
DYNAMICS OF PERCEPTION IN CONSUMER BEHAVIOR One of the major principles of perception is Raw sensory input by itself does not produce or explain the coherent picture of the world that most adults possess. Human beings are constantly bombarded with stimuli during every minute and every hour of every day. The sensory world is made…
PERCEPTUAL ORGANISATION IN CONSUMER BEHAVIOR People do not experience the numerous stimuli they select from the environment as separate and discrete sensations, rather, they tend to organise them into groups and perceive them as unified wholes. Thus, the perceived characteristics of even the simple’s stimulus are viewed as a function of the whole to which…
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PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR: Consumers subconsciously exercise a. great deal of selectivity as to which aspects Of the environment—which stimuli—they perceive, An individual may look at some things, ignore others, and turn away from still others. In total, people actually receive—or perceive—only a small fraction of the stimuli to…
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