STUDY TO ENLIGHTEN YOURSELF
ROLE OF MOTHER TONGUE AS PER NCF 2005 “Mother tongue” refers to the first language or native language that a person learns from their parents or caregivers during early childhood. It is the language that is spoken in the household and is often the primary language of communication within the family. The term is also…
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11 METHODS OF RESEARCHING CUSTOMER Consumer research is often needed to ensure that the companies produce what customers want and not what the companies think. Consumer research is the part of market research where the preferences, perception, habits, motivations, and buying behavior of the targeted customer are identified. It may identify through direct observation, mail…
Definition of Management Accounting by Different Authors ACCORDING TO THE ANGLO-AMERICAN COUNCIL ON PRODUCTIVITY “Management Accounting is the presentation of accounting information in such ways as to assist management in the creation of policy and the day-to-day operation of an undertaking.” Management accounting deals with the presentation of information so that it is helpful to…
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TRADITIONAL CONSUMER BEHAVIOR MODELS Traditional consumer behavior models have been developed over the years to understand and explain consumer decision-making processes. Here are a few notable traditional consumer behavior models: The Economic Model: The economic model, also known as the rational model or the utility theory, assumes that consumers are rational decision-makers who aim to…
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PERSONAL DETERMINANTS OF CONSUMER BEHAVIOR Consumer behavior is a complex process influenced by a wide range of factors, including personal determinants that shape individuals’ choices, preferences, and purchasing decisions. These personal determinants reflect the unique characteristics and psychological aspects of consumers, influencing how they perceive, evaluate, and respond to various products, brands, and marketing stimuli….
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