{"id":8552,"date":"2023-12-30T00:32:40","date_gmt":"2023-12-30T00:32:40","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8552"},"modified":"2023-12-30T00:32:42","modified_gmt":"2023-12-30T00:32:42","slug":"elements-of-consumer-learning","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/elements-of-consumer-learning\/","title":{"rendered":"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#ELEMENTS_OF_CONSUMER_LEARNING_IN_CONSUMER_BEHAVIOR\" title=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\">ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#MOTIVATION_IN_CONSUMER_LEARNING\" title=\"MOTIVATION IN CONSUMER LEARNING\">MOTIVATION IN CONSUMER LEARNING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#CUES_IN_CONSUMER_LEARNING\" title=\"CUES IN CONSUMER LEARNING\">CUES IN CONSUMER LEARNING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#RESPONSE_IN_CONSUMER_LEARNING\" title=\"RESPONSE IN CONSUMER LEARNING\">RESPONSE IN CONSUMER LEARNING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#REINFORCEMENT_IN_CONSUMER_LEARNING\" title=\"REINFORCEMENT IN CONSUMER LEARNING\">REINFORCEMENT IN CONSUMER LEARNING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/#RETENTION_IN_CONSUMER_LEARNING\" title=\"RETENTION IN CONSUMER LEARNING\">RETENTION IN CONSUMER LEARNING<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ELEMENTS_OF_CONSUMER_LEARNING_IN_CONSUMER_BEHAVIOR\"><\/span><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Consumer learning is a process that continuously evolves and changes as a result Of newly acquired knowledge (which could be gained from reading, from discussions, from observations, from thinking) or from actual experience. Both newly acquired knowledge and personal experience serve as feedback to the individual and provide the basis for future behavior in similar situation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"f8f6f9\" data-has-transparency=\"true\" style=\"--dominant-color: #f8f6f9;\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"446\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-227.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8559\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-227.png 940w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-227-300x142.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-227-768x364.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p>Some key point of definition is<\/p>\n\n\n\n<ul>\n<li>First, consumer learning is a process; which is continually evolves and changes as a result of newly acquired knowledge as well as from actual experience.<\/li>\n\n\n\n<li>Both newly acquired knowledge and personal experience serve as feedback to the individual and provide the basis for future behavior in similar situations.<\/li>\n\n\n\n<li>The role of experience in learning does not mean that all learning is deliberately sought. A great deal of learning is also incidental, acquired by accident or without much effort.<\/li>\n\n\n\n<li>This term encompasses the total range of learning, from simple, almost reflexive responses to the learning of abstract concepts and complex problem solving.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ELEMENTS OF CONSUMER LEARNING WITH EXAMPLES IN CONSUMER BEHAVIOR<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"fabb39\" data-has-transparency=\"true\" style=\"--dominant-color: #fabb39;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"555\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-226.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8558\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-226.png 900w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-226-300x185.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-226-768x474.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MOTIVATION_IN_CONSUMER_LEARNING\"><\/span><strong>MOTIVATION IN CONSUMER LEARNING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&#8220;It is the processes that lead people to behave as they do&#8221;.<\/strong><\/p>\n\n\n\n<ul>\n<li>Motivation is based on needs and goals. It acts as a spur of learning.<\/li>\n\n\n\n<li>E.g. The degree of relevance, or involvement, with the goal, is critical to how motivated the consumer is to search for knowledge or information about a product or service.<\/li>\n\n\n\n<li>Uncovering consumer motives are one of the prime tasks of marketers, who try to teach consumer segments why their product will best fulfill their needs.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img data-dominant-color=\"d0cec7\" data-has-transparency=\"true\" style=\"--dominant-color: #d0cec7;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"185\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-221-300x185.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8553\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-221-300x185.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-221-768x473.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-221.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CUES_IN_CONSUMER_LEARNING\"><\/span><strong>CUES IN CONSUMER LEARNING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&#8220;It is a stimulus that suggests a specific way to satisfy a silent motive&#8221;.<\/strong><\/p>\n\n\n\n<ul>\n<li>If motives serve to stimulate learning, cues are the stimuli that give direction to the motives.<\/li>\n\n\n\n<li>E.g. In the marketplace, price, styling, packaging, advertising, and store displays all serve as cues to help consumers fulfill their needs.<\/li>\n\n\n\n<li>Cues serve to direct consumer drives when they are consistent with their expectations.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Cues serve to direct consumer drives when they are consistent with consumer expectations.<\/li>\n\n\n\n<li>Marketers must be careful to provide cues that do not upset those expectations.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img data-dominant-color=\"b6b2b9\" data-has-transparency=\"true\" style=\"--dominant-color: #b6b2b9;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"158\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-222-300x158.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8554\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-222-300x158.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-222-768x404.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-222.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RESPONSE_IN_CONSUMER_LEARNING\"><\/span><strong>RESPONSE IN CONSUMER LEARNING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&#8220;Response means how individuals react to a drive or cue or how they behave&#8221;.<\/strong><\/p>\n\n\n\n<ul>\n<li>How individuals react to a cue.<\/li>\n\n\n\n<li>How they behave\u2014constitute their response.<\/li>\n\n\n\n<li>A response is not tied to a need in a one-to-one fashion.<\/li>\n\n\n\n<li>A need or motive may evoke a whole variety of responses.<\/li>\n\n\n\n<li>The response a consumer makes depends heavily on previous learning that, in turn, depends on how related responses were reinforced previously.<\/li>\n\n\n\n<li>E.g. the automobile manufacturer that provides consistent cues to a consumer may not always succeed in stimulating a purchase. If the manufacturer succeeds in forming a favorable image of a particular automobile model in the consumer&#8217;s mind, when the consumer is ready to buy, it is likely that he or she will consider that make&nbsp; or model.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img data-dominant-color=\"e1edec\" data-has-transparency=\"true\" style=\"--dominant-color: #e1edec;\" loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-223-300x150.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8555\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-223-300x150.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-223-768x384.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-223.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"REINFORCEMENT_IN_CONSUMER_LEARNING\"><\/span><strong>REINFORCEMENT IN CONSUMER LEARNING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&#8220;A positive or negative outcome, that influences the likelihood, where a specific behavior will be repeated in the future in response to a particular cue or stimulus&#8221;.<\/strong><\/p>\n\n\n\n<ul>\n<li>It increases the likelihood that a specific response will occur in the future as the result of particular cues or stimuli.<\/li>\n\n\n\n<li>Reinforcement may be a positive or negative.<\/li>\n\n\n\n<li>In positive reinforcement Positive outcomes strengthen the likelihood of a specific response. E.g. Ad showing beautiful hair as reinforcement to buy shampoo.<\/li>\n\n\n\n<li>In Negative Reinforcement unpleasant or negative outcomes that serve to encourage a specific behavior.\u2022<\/li>\n\n\n\n<li>E.g. Ad showing wrinkled skin as reinforcement to buy skin cream.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dfdcdb\" data-has-transparency=\"true\" style=\"--dominant-color: #dfdcdb;\" loading=\"lazy\" decoding=\"async\" width=\"870\" height=\"538\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-224.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8556\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-224.png 870w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-224-300x186.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-224-768x475.png 768w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RETENTION_IN_CONSUMER_LEARNING\"><\/span><strong>RETENTION IN CONSUMER LEARNING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>&#8220;Retention is a well learned response which is achieved with the passage of time.&#8221;<\/strong><\/p>\n\n\n\n<p>The stability of learned behaviour maintained by the individual over a period of time is called retention.<\/p>\n\n\n\n<ul>\n<li>When a consumer is very much satisfied with a particular product or brand, he or she will learn to positively reinforcing the product.<\/li>\n\n\n\n<li>E.g. When a lady receive a very little response on visiting a particular retail outlet for the first time, she will learn to positively respond by visiting this retail outlet again, whenever the need arise.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"7da3b6\" data-has-transparency=\"true\" style=\"--dominant-color: #7da3b6;\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"595\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-225.png\" alt=\"ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8557\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-225.png 940w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-225-300x190.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-225-768x486.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\">Sociological model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/decision-making-model-of-consumer-behavior-process-assumptions-importance-criticism-100-best-notes\/\">Decision making model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/learning-model-of-consumer-behavior-explained\/\">Learning model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-psychological-determinants-of-consumer-behavior-notes\/\">Psychological determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/sociological-determinants-of-consumer-behavior\/\">SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/top-5-reasons-for-the-development-of-consumer-behavior-in-present-market-scenario\/\">REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/scientific-approach-for-studying-consumer-behavior\/\">Scientific approach for studying consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/intuition-and-scientific-methods-of-decision-making\/\">Intuition and scientific methods of decision making in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\">Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/motivation-in-consumer-behavior-top-8-features\/\">Motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-motivation-in-consumer-behaviour\/\">Elements of motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-and-satisfaction-relationship\/\">Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/\">Stages of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/marketing-strategy-and-consumer-behavior-explained\/\">Marketing strategy and consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/qualitative-and-quantitative-consumer-research-methods\/\">Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/six-steps-consumer-research-process-100-detailed-explanation\/\">Six steps consumer research process<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/11-methods-of-researching-customer\/\">Methods of researching customer<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/choice-of-customer-research-methods\/\">Choice of consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/primary-data-sources-for-consumer-research\/\">Primary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/\">Secondary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/\">Applications of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-consumer-behavior-affects-product-strategy-in-marketing\/\">How consumer behavior affects product strategy in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-to-develop-customer-centric-promotion-strategy\/\">How to develop customer centric promotion strategy<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/impact-of-promotion-on-consumer-behavior\/\">Impact of promotion on consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-features-need-and-importance\/\">CONSUMER MOTIVATION- FEATURES, NEED AND IMPORTANCE<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/mcguire-psychological-motives-mcguires-theory\/\">McGuire Motivations<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/measurement-of-motivation-in-consumer-behavior\/\">measurement of consumer motivation<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-self-concept-affects-consumer-behavior\/\">How self concept affects consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-identity-affects-purchase-behavior-identity-based-consumer-behavior-explained-in-detail\/\">How identity affects purchase behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/self-concept-theory-in-consumer-behavior-explained-with-examples\/\">self concept theory in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/need-to-study-perception-in-consumer-behavior\/\">Need to study perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-perception-in-consumer-behavior\/\">Elements of perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/perceptual-selection-in-consumer-behavior-detailed-explanation\/\">Perceptual selection in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/perceptual-organisation-in-consumer-behavior\/\">Perceptual organisation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/dynamics-of-perception-in-consumer-behavior\/\">Dynamics of Perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/stages-of-perception-in-consumer-behavior\/\">Stages of perception in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/\">Factors affecting perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/voluntary-and-involuntary-selective-attention-in-consumer-behavior\/\">Voluntary and Involuntary selective attention in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/color-perception-affecting-consumer-behavior\/\">Color perception affecting consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/\">Risk perception affecting consumer behavior<\/a><\/td><td><\/td><td><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>ELEMENTS OF CONSUMER LEARNING<\/strong> <strong>IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR Consumer learning is a process that continuously evolves and changes as a result Of newly acquired knowledge (which could be gained from reading, from discussions, from observations, from thinking) or from actual experience. Both newly acquired knowledge and personal experience serve as feedback to the individual and provide&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/elements-of-consumer-learning\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;ELEMENTS OF CONSUMER LEARNING IN CONSUMER BEHAVIOR&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":8558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[825,824,827,823,826],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8552"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8552"}],"version-history":[{"count":2,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8552\/revisions"}],"predecessor-version":[{"id":8561,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8552\/revisions\/8561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/8558"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}