{"id":8541,"date":"2023-12-28T14:23:20","date_gmt":"2023-12-28T14:23:20","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8541"},"modified":"2023-12-28T14:23:22","modified_gmt":"2023-12-28T14:23:22","slug":"risk-perception-affecting-consumer-behavior","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/","title":{"rendered":"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#RISK_PERCEPTION_AFFECTING_CONSUMER_BEHAVIOR\" title=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\">RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Functional_Risk\" title=\"Functional Risk\">Functional Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Social_Risk\" title=\"Social Risk\">Social Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Financial_Risk\" title=\"Financial Risk\">Financial Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Physical_Risk\" title=\"Physical Risk\">Physical Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Time_Risks\" title=\"Time Risks\">Time Risks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#Psychological_Risks\" title=\"Psychological Risks\">Psychological Risks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/#CONCLUSION\" title=\"CONCLUSION\">CONCLUSION<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"RISK_PERCEPTION_AFFECTING_CONSUMER_BEHAVIOR\"><\/span><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren&#8217;t familiar with a brand of product, they can&#8217;t assess the risk involved; it could be poorly built, for instance, or too costly compared to substitutes. Businesses can overcome this hesitancy by offering as much product information as possible in the form of advertisements or by encouraging product reviews. Allowing potential customers to handle the product in stores or test it at home also decreases risk perception, as does offering a flexible return policy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"cabea5\" data-has-transparency=\"true\" style=\"--dominant-color: #cabea5;\" loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"531\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-214.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8542\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-214.png 900w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-214-300x177.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-214-768x453.png 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p>In last it is concluded the success of a business depends upon its ability to attract and retain customers that are willing to purchase goods and services at prices that are profitable to the company.<\/p>\n\n\n\n<p>Any time customers consider purchasing a new product or signing up for a new service, they also face a set of uncertainties about the product or service collectively referred to as perceived risk. As part of the conversion process from potential customer to paying customer, businesses must develop strategies to assuage one or more of the six types of perceived risk.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Functional_Risk\"><\/span><strong>Functional Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the most common types of perceived risk, functional or quality risk refers to the fear that a product or service will fail to deliver promised functions or benefits. A new computer, for example, might fail to run the resource-intensive, audio editing program a sound engineer needs to perform her job.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"68a478\" data-has-transparency=\"true\" style=\"--dominant-color: #68a478;\" loading=\"lazy\" decoding=\"async\" width=\"938\" height=\"594\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-215.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8543\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-215.png 938w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-215-300x190.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-215-768x486.png 768w\" sizes=\"(max-width: 938px) 100vw, 938px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Risk\"><\/span><strong>Social Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Social risk refers to the possibility that buying a product or using a service can reduce a person\u2019s status with friends, family or neighbours. If, for example, someone purchases a purebred dog and finds his friends consider adopting animals from shelters the socially responsible behavior, he suffers a loss of status.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d3d5d5\" data-has-transparency=\"true\" style=\"--dominant-color: #d3d5d5;\" loading=\"lazy\" decoding=\"async\" width=\"758\" height=\"423\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-216.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8544\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-216.png 758w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-216-300x167.png 300w\" sizes=\"(max-width: 758px) 100vw, 758px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Financial_Risk\"><\/span><strong>Financial Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Financial risk boils down to a fear that a potential purchase. can tax or outstrip a person&#8217;s monetary resources, now or in the future. Financial risk operates on both a subjective and objective level. A person with low or variable income can experience a high level of subjective financial risk, even with low-cost items. The purchase of a home, on the other hand, often means an objectively high level of risk, even for those with stable finances.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"dee2eb\" data-has-transparency=\"true\" style=\"--dominant-color: #dee2eb;\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"486\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-217.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8545\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-217.png 940w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-217-300x155.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-217-768x397.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Physical_Risk\"><\/span><strong>Physical Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Physical risk refers to the perceived potential for a purchase to cause bodily harm to a person or loved one. A firearm, for example, might create a high level of perceived physical risk in the minds of some customers. A book or magazine, by contrast, prompts physical risk concerns in few customers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"c78544\" data-has-transparency=\"true\" style=\"--dominant-color: #c78544;\" loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"336\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-218.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8546\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-218.png 531w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-218-300x190.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Time_Risks\"><\/span><strong>Time Risks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The increasing pace of contemporary life means more customers worry about time risks, in particular time lost when a product turns out to need replacement or fails to deliver as promised. It can also include pragmatic concerns about how much time you might spend waiting in line at a crowded retail outlet. Many businesses seek to alleviate this concern by offering online purchase options on their websites or through online retailers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"d6d4d4\" data-has-transparency=\"true\" style=\"--dominant-color: #d6d4d4;\" loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"557\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-219.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8547\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-219.png 605w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-219-300x276.png 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Psychological_Risks\"><\/span><strong>Psychological Risks<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Consumers also face questions about whether a given purchase is the morally right choice. For example, a customer may want to buy from a particular company because it offers inexpensive alternatives, but feel ambivalent due to the company&#8217; s labor practices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-dominant-color=\"1babd8\" data-has-transparency=\"true\" style=\"--dominant-color: #1babd8;\" loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"529\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-220.png\" alt=\"RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR\" class=\"has-transparency wp-image-8548\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-220.png 940w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-220-300x169.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-220-768x432.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"CONCLUSION\"><\/span><strong>CONCLUSION<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Perception is the psychological process by which the consumer drives certain meanings to what has been sensory organs. This is precisely the reason why two individuals have different kinds of perception about the product, brand idea, place and people. In the market context, such perception conditions the consumer&#8217;s psyche over a period of time. A typical consumer&#8217;s exposure to advertising message, company&#8217;s name and use\/experience of various products, brands etc. get associated with the incoming marketing stimuli, and this exposure completes the process of perception.<\/p>\n\n\n\n<p>Perception is not just limited to visual aspects such as seeing the product or the brand in the relate outlet. It could get extended to any of the input to sensory organs. For example, just the audio part without the visual to Titan&#8217;s TV commercial (the background music is used in the brand&#8217;s commercial) could trigger of visual images of the brand&#8217;s commercial in a consumer who has viewed the commercials many times over a period of several years.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\">Sociological model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/decision-making-model-of-consumer-behavior-process-assumptions-importance-criticism-100-best-notes\/\">Decision making model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/learning-model-of-consumer-behavior-explained\/\">Learning model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-psychological-determinants-of-consumer-behavior-notes\/\">Psychological determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/sociological-determinants-of-consumer-behavior\/\">SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/top-5-reasons-for-the-development-of-consumer-behavior-in-present-market-scenario\/\">REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/scientific-approach-for-studying-consumer-behavior\/\">Scientific approach for studying consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/intuition-and-scientific-methods-of-decision-making\/\">Intuition and scientific methods of decision making in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\">Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/motivation-in-consumer-behavior-top-8-features\/\">Motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-motivation-in-consumer-behaviour\/\">Elements of motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-and-satisfaction-relationship\/\">Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/\">Stages of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/marketing-strategy-and-consumer-behavior-explained\/\">Marketing strategy and consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/qualitative-and-quantitative-consumer-research-methods\/\">Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/six-steps-consumer-research-process-100-detailed-explanation\/\">Six steps consumer research process<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/11-methods-of-researching-customer\/\">Methods of researching customer<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/choice-of-customer-research-methods\/\">Choice of consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/primary-data-sources-for-consumer-research\/\">Primary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/\">Secondary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/\">Applications of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-consumer-behavior-affects-product-strategy-in-marketing\/\">How consumer behavior affects product strategy in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-to-develop-customer-centric-promotion-strategy\/\">How to develop customer centric promotion strategy<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/impact-of-promotion-on-consumer-behavior\/\">Impact of promotion on consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-features-need-and-importance\/\">CONSUMER MOTIVATION- FEATURES, NEED AND IMPORTANCE<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/mcguire-psychological-motives-mcguires-theory\/\">McGuire Motivations<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/measurement-of-motivation-in-consumer-behavior\/\">measurement of consumer motivation<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-self-concept-affects-consumer-behavior\/\">How self concept affects consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-identity-affects-purchase-behavior-identity-based-consumer-behavior-explained-in-detail\/\">How identity affects purchase behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/self-concept-theory-in-consumer-behavior-explained-with-examples\/\">self concept theory in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/need-to-study-perception-in-consumer-behavior\/\">Need to study perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-perception-in-consumer-behavior\/\">Elements of perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/perceptual-selection-in-consumer-behavior-detailed-explanation\/\">Perceptual selection in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/perceptual-organisation-in-consumer-behavior\/\">Perceptual organisation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/dynamics-of-perception-in-consumer-behavior\/\">Dynamics of Perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/stages-of-perception-in-consumer-behavior\/\">Stages of perception in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/\">Factors affecting perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/voluntary-and-involuntary-selective-attention-in-consumer-behavior\/\">Voluntary and Involuntary selective attention in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/color-perception-affecting-consumer-behavior\/\">Color perception affecting consumer behavior<\/a><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR Consumer risk perception is another factor businesses must take into account when trying to encourage buying behaviors. The more risky a proposition is, the more difficult it is to get consumers to act. If consumers aren&#8217;t familiar with a brand of product, they can&#8217;t assess the risk involved; it could&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/risk-perception-affecting-consumer-behavior\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;RISK PERCEPTION AFFECTING CONSUMER BEHAVIOR&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":8542,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[819,821,822,820],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8541"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8541"}],"version-history":[{"count":3,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8541\/revisions"}],"predecessor-version":[{"id":8551,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8541\/revisions\/8551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/8542"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}