{"id":8526,"date":"2023-12-28T14:11:43","date_gmt":"2023-12-28T14:11:43","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8526"},"modified":"2023-12-28T14:11:48","modified_gmt":"2023-12-28T14:11:48","slug":"color-perception-affecting-consumer-behavior","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/color-perception-affecting-consumer-behavior\/","title":{"rendered":"COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR"},"content":{"rendered":"\n

COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/h2>\n\n\n\n

Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below, alongside their associations within a marketing context.<\/p>\n\n\n\n

Red<\/strong>: known internationally as a buying color. It reflects emotions such as anger, lust, and passion and is a definite attention-getter. When used in small amounts, it is the best color to stimulate sales. However, if used in large amounts, it can turn off the more subtle customers. Red is best used to draw attention to a specific message or area you want the customer to focus on.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Red logos evoked feelings of expertise and self-assurance.<\/p>\n\n\n\n

Orange:<\/strong> known to be the most imitating of colours and the least favourite colour in the world. Direct mail marketers tend to use this on envelopes to draw attention to a product they are selling. Orange is best known as the colour for sexuality and creativity and is associated with affordability. It’s also an attention grabber, but is best used sparingly or as an accent colour.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Purples and Violets<\/strong>: These colours are subjective, and people will either love them or hate them. Purple is associated with spiritual healing and royalty.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Purple logos invoked perceptions of femininity, glamor and charm.<\/p>\n\n\n\n

Blue<\/strong>: This was determined to be the best seller and people’s most favourite colour throughout the world, regardless of culture. Blue is considered the colour of communication; light blue lends to fantasy and dark blue leads to authority and power. Blue conjures up feelings of tranquillity, peacefulness and flights of fancy.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Green<\/strong>: This is a relaxing colour that stirs up feelings of the outdoors, forest, grass and lush meadows. It is considered a passive, not a stimulating colour.<\/p>\n\n\n\n

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COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Yellow<\/strong>: Is the first colour seen by the retina. This is a good focus, or attention-getting colour, and a good accent colour when used in moderation.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Yellow logos were interpreted as fun and modern.<\/p>\n\n\n\n

Brown<\/strong>: Denotes traditional or natural values. Light shades of wood are associated with affordability; dark hued shades are associated with opulence and richness. Brown is a relaxing and casual colour, the colour of wood, the wealth and nature.<\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

Neutrals<\/strong>: Black or white are always a safe and effective accent. They enhance primary colours when used as an accent, and when used exclusively, they give off an institutionalized or sterile feeling.<\/p>\n\n\n\n

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COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

We can see from the above that Red and Blue are the two most prominent and internationally recognized colours to promote sales. As such, this makes a strong case for the use of each to highlight price discounts.<\/p>\n\n\n\n

Pink: <\/strong>Pink logos gave the perception of youth, imagination and fashion.<\/p>\n\n\n\n

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COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

EXAMPLE<\/strong><\/p>\n\n\n\n

\"COLOR
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

The evolution of the Apple logo is a great example of how simple color and design changes can majorly change brand perception. Check out this timeline of brand transformation from 1976 to now. Apple’s initial logo was cluttered and not essentially striking. Now when consumers see an image of an apple the powerhouse technology company instantly comes to mind.<\/p>\n\n\n\n

The takeaway<\/strong><\/p>\n\n\n\n

Before choosing a logo color for your brand, evaluate how you want to be perceived by the consumer. Color (closely followed by shape, design, numbers, and words) is the visual component of a logo that people remember most in fact, simply incorporating color increases brand recognition by 80%. Choose a color that correlates with the temperament and personality that you are trying to achieve. Be sure to incorporate all visuals into your decision and take your time to get it right. After all, “a picture is worth a thousand\u00a0words.”<\/p>\n\n\n\n

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CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n
Also Study:<\/strong><\/td>Also Study:<\/strong><\/td>Also Study:<\/strong><\/td><\/tr>
Nature of Consumer Behavior<\/a><\/td>Need for studying consumer behavior in marketing<\/a><\/td>Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr>
Personal determinants of consumer behavior<\/a><\/td>Define consumer behavior<\/a><\/td>Consumer behavior issues<\/a><\/td><\/tr>
Consumer Buying roles<\/a><\/td>Economic Determinants of Consumer Behavior<\/a><\/td>Diversity of consumer behaviour<\/a><\/td><\/tr>
Basic Model of Consumer Behaviour<\/a><\/td>Traditional consumer behaviour models<\/a><\/td>Economic Model of Consumer Behavior<\/a><\/td><\/tr>
Information processing model of consumer behaviour<\/a><\/td>Cognitive model of consumer behavior<\/a><\/td>Psychoanalytic model of consumer behavior<\/a><\/td><\/tr>
Sociological model of consumer behavior<\/a><\/td>Decision making model of consumer behavior<\/a><\/td>Learning model of consumer behavior<\/a><\/td><\/tr>
Psychological determinants of consumer behavior<\/a><\/td>SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td>REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr>
Scientific approach for studying consumer behavior<\/a><\/td>Intuition and scientific methods of decision making in consumer behavior<\/a><\/td>Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr>
Motivation in consumer behavior<\/a><\/td>Elements of motivation in consumer behavior<\/a><\/td>Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr>
Stages of consumer behavior<\/a><\/td>Marketing strategy and consumer behaviour<\/a><\/td>Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr>
Six steps consumer research process<\/a><\/td>Methods of researching customer<\/a><\/td>Choice of consumer research methods<\/a><\/td><\/tr>
Primary data sources of consumer research<\/a><\/td>Secondary data sources of consumer research<\/a><\/td>Applications of consumer behavior<\/a><\/td><\/tr>
How consumer behavior affects product strategy in marketing<\/a><\/td>How to develop customer centric promotion strategy<\/a><\/td>Impact of promotion on consumer behavior<\/a><\/td><\/tr>
CONSUMER MOTIVATION- FEATURES, NEED AND IMPORTANCE<\/a><\/td>McGuire Motivations<\/a><\/td>measurement of consumer motivation<\/a><\/td><\/tr>
How self concept affects consumer behavior<\/a><\/td>How identity affects purchase behavior<\/a><\/td>self concept theory in consumer behavior<\/a><\/td><\/tr>
Need to study perception in consumer behavior<\/a><\/td>Elements of perception in consumer behavior<\/a><\/td>Perceptual selection in consumer behavior<\/a><\/td><\/tr>
Perceptual organisation in consumer behavior<\/a><\/td>Dynamics of Perception in consumer behavior<\/a><\/td>Stages of perception in consumer behavior<\/a><\/td><\/tr>
Factors affecting perception in consumer behavior<\/a><\/td>Voluntary and Involuntary selective attention in consumer behavior<\/a><\/td><\/td><\/tr><\/tbody><\/table>
COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

COLOR PERCEPTION AFFECTING CONSUMER BEHAVIOR Many marketers will already be aware that different colors have a different psychological impact on consumers. Over time, we have been hardwired to make certain neuro-associations with different colors. The impact of these influences is subtle but effective and worth implementing. A number of commonly used colors are listed below,…<\/p>\n

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