{"id":8495,"date":"2023-12-28T13:32:18","date_gmt":"2023-12-28T13:32:18","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8495"},"modified":"2023-12-28T13:32:22","modified_gmt":"2023-12-28T13:32:22","slug":"factors-affecting-perception-in-consumer-behavior","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/","title":{"rendered":"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/#FACTORS_AFFECTING_PERCEPTION_IN_CONSUMER_BEHAVIOR\" title=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\">FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/#1_Cultural_Factors\" title=\"1. Cultural Factors&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;\">1. Cultural Factors&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/#2_Social_Factors\" title=\"2. Social Factors\">2. Social Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/#3_Personal_Factors\" title=\"3. Personal Factors\">3. Personal Factors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/#4_Psychological_Factors\" title=\"4. Psychological Factors\">4. Psychological Factors<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"FACTORS_AFFECTING_PERCEPTION_IN_CONSUMER_BEHAVIOR\"><\/span><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. <\/p>\n\n\n\n<p>On the other hand, the buyer is a riddle. He is a highly complex entity. His needs &amp; desires are innumerable. Some are latent, some manifest and some others are highly dominant. These have different priorities in the scheme of things. The buyer has his own ideas &amp; plans about realizing these needs &amp;desires. The first &amp; foremost task of the marketer is to get close to the buyer and Understand his need-structure &amp; priorities. There are four major factors affecting perception in consumer behavior are as follows: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"911\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-181.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8496\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-181.png 911w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-181-300x190.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-181-768x486.png 768w\" sizes=\"auto, (max-width: 911px) 100vw, 911px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Cultural_Factors\"><\/span><strong>1. Cultural Factors&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The cultural factors affecting perception in consumer behavior are: buyer culture, subculture, and social class.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"716\" height=\"197\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-182.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8497\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-182.png 716w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-182-300x83.png 300w\" sizes=\"auto, (max-width: 716px) 100vw, 716px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Culture :<\/strong> Basically, culture is the part of every society and is the important cause of person wants and behavior. The influence of culture on buying behavior varies from country to country therefore marketers have to be very careful in analysing the culture of different groups, regions or even countries.<\/p>\n\n\n\n<p><strong>Subculture :<\/strong> Each culture contains different subcultures such as religions, nationalities, geographic regions, racial groups etc. Marketers can use these groups by segmenting the market into various small portions. For example marketers can design products according to the needs of a particular geographic group.<\/p>\n\n\n\n<p><strong>Social Class :<\/strong> Every society possesses some form of social class which is important to the marketers because the buying behavior of people in a given social class is similar. In this way marketing activities could be tailored according to different social classes. I-lere we should note that social class is not only determined by income but there are various other factors as well such as: wealth, education, occupation etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Social_Factors\"><\/span><strong>2. Social Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The social factors affecting perception in consumer behavior also impact the buying behavior of consumers. The important social factors are: reference groups, family, role and status.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"650\" height=\"195\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-183.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8498\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-183.png 650w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-183-300x90.png 300w\" sizes=\"auto, (max-width: 650px) 100vw, 650px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Reference Groups<\/strong> : Reference groups have potential in forming a person attitude or behavior. The impact of reference groups varies across products and brands. For example if the product is visible such as dress, shoes, car etc then the influence of reference groups will be high. Reference groups also include opinion leader (a person who influences other because of his special skill, knowledge or other characteristics).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"427\" height=\"425\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-184.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8499\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-184.png 427w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-184-300x300.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-184-150x150.png 150w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Family :<\/strong> Buyer behavior is strongly influenced by the member of a family. Therefore marketers are trying to find the roles and influence of the husband, wife and children. If the buying decision of a particular product is influenced by wife then the marketers will try to target the women in their advertisement. Here we should note that buying roles change with change in consumer lifestyles.<\/p>\n\n\n\n<p><strong>Roles and Status :<\/strong> Each person possesses different roles and status in the society depending upon the groups, clubs, family, organization etc. to which he belongs. For example a woman is working in an organization as finance manager. Now she is playing two roles of finance manager and other of mother. Therefore, her buying decisions will be influenced by her role and status.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Personal_Factors\"><\/span><strong>3. Personal Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Personal factors affecting perception in consumer behavior that influence the buying behavior are: lifestyle, economic situation, occupation, age,\u00a0 personality and self-concept.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"910\" height=\"525\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-185.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8500\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-185.png 910w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-185-300x173.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-185-768x443.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Age : <\/strong>Age and life-cycle have potential impact on the consumer buying behavior. It is obvious that the consumers change the purchase of goods and services with the passage of time. Family life-cycle consists of different stages such young singles, married couples, unmarried couples etc which help marketers to develop appropriate products for each stage.<\/p>\n\n\n\n<p><strong>Occupation :<\/strong> The occupation of a person has significant impact on his buying behavior. For example a marketing manager of an organization will try to purchase business suits, whereas a low level worker in the same organization will purchase rugged work clothes.<\/p>\n\n\n\n<p><strong>Economic Situation : <\/strong>Consumer economic situation has great influence on his buying&nbsp; behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase Inexpensive products.<\/p>\n\n\n\n<p><strong>Lifestyle :<\/strong> Lifestyle of customers is another import factor affecting the consumer buying behavior. Lifestyle refers to the way a person lives in a society and is expressed by the things in his\/her surroundings. It is determined by customer interests, opinions, activities etc and shapes his whole pattern of acting and interacting in the world.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"644\" height=\"337\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-186.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8501\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-186.png 644w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-186-300x157.png 300w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Personality : <\/strong>Personality changes from person to person, time to time and place to place. Therefore, it can greatly influence the buying behavior of customers. Actually, Personality is not what one wears; rather it is the totality of behavior of a man in different Circumstances. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Psychological_Factors\"><\/span><strong>4. Psychological Factors<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"940\" height=\"243\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-187.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8502\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-187.png 940w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-187-300x78.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-187-768x199.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Motivation : <\/strong>The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, social needs etc. The nature of the needs is that, some of them are most pressing while others are least pressing. Therefore, a need becomes a motive when it is more pressing to direct the person to seek satisfaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"372\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-188.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8503\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-188.png 527w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-188-300x212.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Perception :<\/strong> Selecting, organizing and interpreting information in a way to produce a meaningful experience of the world is called perception. There are three different perceptual processes which are selective attention, selective distortion and selective retention. In case of selective attention, marketers try to attract the customer attention. Whereas, in case of selective distortion, customers try to interpret the information in a way that will support what the customers already believe. Similarly, in case of selective retention, marketers try to retain information that supports their beliefs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"625\" height=\"389\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-189.png\" alt=\"FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR\" class=\"wp-image-8504\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-189.png 625w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-189-300x187.png 300w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><figcaption class=\"wp-element-caption\"><strong>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><strong>Beliefs and Attitudes :<\/strong> Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior therefore marketers are interested in them. Marketers can change the beliefs and attitudes of customers by launching special campaigns in this regard.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\">Sociological model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/decision-making-model-of-consumer-behavior-process-assumptions-importance-criticism-100-best-notes\/\">Decision making model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/learning-model-of-consumer-behavior-explained\/\">Learning model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-psychological-determinants-of-consumer-behavior-notes\/\">Psychological determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/sociological-determinants-of-consumer-behavior\/\">SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/top-5-reasons-for-the-development-of-consumer-behavior-in-present-market-scenario\/\">REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/scientific-approach-for-studying-consumer-behavior\/\">Scientific approach for studying consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/intuition-and-scientific-methods-of-decision-making\/\">Intuition and scientific methods of decision making in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\">Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/motivation-in-consumer-behavior-top-8-features\/\">Motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-motivation-in-consumer-behaviour\/\">Elements of motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-and-satisfaction-relationship\/\">Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/\">Stages of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/marketing-strategy-and-consumer-behavior-explained\/\">Marketing strategy and consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/qualitative-and-quantitative-consumer-research-methods\/\">Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/six-steps-consumer-research-process-100-detailed-explanation\/\">Six steps consumer research process<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/11-methods-of-researching-customer\/\">Methods of researching customer<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/choice-of-customer-research-methods\/\">Choice of consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/primary-data-sources-for-consumer-research\/\">Primary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/\">Secondary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/\">Applications of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-consumer-behavior-affects-product-strategy-in-marketing\/\">How consumer behavior affects product strategy in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-to-develop-customer-centric-promotion-strategy\/\">How to develop customer centric promotion strategy<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/impact-of-promotion-on-consumer-behavior\/\">Impact of promotion on consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-features-need-and-importance\/\">CONSUMER MOTIVATION- FEATURES, NEED AND IMPORTANCE<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/mcguire-psychological-motives-mcguires-theory\/\">McGuire Motivations<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/measurement-of-motivation-in-consumer-behavior\/\">measurement of consumer motivation<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/how-self-concept-affects-consumer-behavior\/\">How self concept affects consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/how-identity-affects-purchase-behavior-identity-based-consumer-behavior-explained-in-detail\/\">How identity affects purchase behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/self-concept-theory-in-consumer-behavior-explained-with-examples\/\">self concept theory in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/need-to-study-perception-in-consumer-behavior\/\">Need to study perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-perception-in-consumer-behavior\/\">Elements of perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/perceptual-selection-in-consumer-behavior-detailed-explanation\/\">Perceptual selection in consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/perceptual-organisation-in-consumer-behavior\/\">Perceptual organisation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/dynamics-of-perception-in-consumer-behavior\/\">Dynamics of Perception in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/stages-of-perception-in-consumer-behavior\/\">Stages of perception in consumer behavior<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR To understand the buyer and to make a customer out of him is the main purpose of the study of consumer behaviour. Though this problem has been analysed from different viewpoints under different premises, it still remains a complex one. On the other hand, the buyer is a riddle&#8230;.<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/factors-affecting-perception-in-consumer-behavior\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;FACTORS AFFECTING PERCEPTION IN CONSUMER BEHAVIOR&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":8496,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[809,808,810],"class_list":["post-8495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-customer-perception-and-factors-affecting-it","tag-factors-affecting-consumer-perception","tag-understanding-factors-affecting-consumer-perception"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8495"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8495\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/8496"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}