{"id":8438,"date":"2023-12-27T13:33:05","date_gmt":"2023-12-27T13:33:05","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8438"},"modified":"2023-12-27T13:33:07","modified_gmt":"2023-12-27T13:33:07","slug":"perceptual-selection-in-consumer-behavior-detailed-explanation","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/perceptual-selection-in-consumer-behavior-detailed-explanation\/","title":{"rendered":"PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR DETAILED EXPLANATION"},"content":{"rendered":"\n

PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR<\/strong><\/h3>\n\n\n\n

PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR: <\/strong>Consumers subconsciously exercise a. great deal of selectivity as to which aspects Of the environment\u2014which stimuli\u2014they perceive, An individual may look at some things, ignore others, and turn away from still others. In total, people actually receive\u2014or perceive\u2014only a small fraction of the stimuli to which they are exposed. Consider, for example, a woman in a supermarket.<\/p>\n\n\n\n

She is exposed to literally thousands of products of different colors, size, and shapes, to perhaps a hundred people (looking, Walking, searching, talking), to smells fruit, from meat, from disinfectant, from people), to sounds within the store (cash registers ringing, shopping cars rolling, air conditioners humming, and clerks sweeping, mopping aisles, stocking shelves), and to sounds from outside the store (planes passing, cars honking’ tires screeching, children shouting, car doors slamming).<\/p>\n\n\n\n

Yet she manages on a regular basis to visit her local supermarket, select the items she needs, pay for them, and leave, all within a relatively brief time, without losing her sanity or her personal orientation to the world around her. This is because she exercise selectivity in perception.<\/p>\n\n\n\n

Which stimuli get selected depends on two major factors in addition to the nature stimulus itself, the consumer’s previous experience as it affects her expectations (what she prepared, or “set”, to see) and her motives at the time (her needs, desires, interests, and so on). Each of these factors can serve to increase or decrease the probability that the stimulus will be perceived, and each can effect the consumer’s selective exposure to and selective awareness of the stimulus itself.<\/p>\n\n\n\n

\"PERCEPTUAL
PERCEPTUAL SELECTION IN CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n

1. Nature of the Stimulus<\/strong> in Perceptual Selection<\/strong><\/p>\n\n\n\n

Market stimuli include an enormous number of variables that affect the consumer behaviour or perception of consumer, such as<\/p>\n\n\n\n