{"id":8284,"date":"2023-12-23T18:03:24","date_gmt":"2023-12-23T18:03:24","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8284"},"modified":"2023-12-23T18:03:26","modified_gmt":"2023-12-23T18:03:26","slug":"applications-of-consumer-behavior","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/","title":{"rendered":"APPLICATIONS OF CONSUMER BEHAVIOR"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/#APPLICATIONS_OF_CONSUMER_BEHAVIOR\" title=\"APPLICATIONS OF CONSUMER BEHAVIOR\">APPLICATIONS OF CONSUMER BEHAVIOR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/#MARKET_STRATEGY\" title=\"MARKET STRATEGY\">MARKET STRATEGY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/#REGULATORY_POLICY\" title=\"REGULATORY POLICY\">REGULATORY POLICY<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/#SOCIAL_MARKETING\" title=\"SOCIAL MARKETING\">SOCIAL MARKETING<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/#INFORMED_INDIVIDUAL\" title=\"INFORMED INDIVIDUAL\">INFORMED INDIVIDUAL<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"APPLICATIONS_OF_CONSUMER_BEHAVIOR\"><\/span><strong>APPLICATIONS OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The study of Consumer Behaviour can be applicable in the following areas:<\/p>\n\n\n\n<p>1. Market strategy<\/p>\n\n\n\n<p>2. Regulatory policy<\/p>\n\n\n\n<p>3. Social Marketing<\/p>\n\n\n\n<p>4. Informed individual<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39-1024x541.png\" alt=\"APPLICATIONS OF CONSUMER BEHAVIOR\" class=\"wp-image-8285\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39-1024x541.png 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39-300x158.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39-768x406.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39-1536x811.png 1536w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-39.png 1778w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">APPLICATIONS OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"MARKET_STRATEGY\"><\/span><strong>MARKET STRATEGY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most obvious is for marketing strategy\u2014i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that<\/p>\n\n\n\n<p>(1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and<\/p>\n\n\n\n<p>(2) it is important to please initial customers, since they will in turn influence tenancy subsequent customers&#8217; brand choices.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"197\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-40-300x197.png\" alt=\"APPLICATIONS OF CONSUMER BEHAVIOR\" class=\"wp-image-8286\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-40-300x197.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-40-768x505.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-40.png 928w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">APPLICATIONS OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"REGULATORY_POLICY\"><\/span><strong>REGULATORY POLICY<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A second application is public policy. For example, in the 1980\u2019s of the US, Accutane, a near miracle cure for acne, was introduced. Unfortunately, Accutane resulted in severe birth defects if taken by pregnant women. Although physicians were instructed to warn their female patients of this, a number still became pregnant while taking the drug. To get consumers&#8217; attention, the Federal Drug Administration (FDA) took the step of requiring that very graphic pictures of deformed babies be shown on the medicine containers.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"359\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-41-1024x359.png\" alt=\"APPLICATIONS OF CONSUMER BEHAVIOR\" class=\"wp-image-8287\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-41-1024x359.png 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-41-300x105.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-41-768x269.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-41.png 1331w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">APPLICATIONS OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SOCIAL_MARKETING\"><\/span><strong>SOCIAL MARKETING<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>It involves getting ideas across to consumers rather than selling something. Marty<\/p>\n\n\n\n<p>Fishbein, a marketing professor, went on a sabbatical to work for the Centres for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. The best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-42-300x200.png\" alt=\"APPLICATIONS OF CONSUMER BEHAVIOR\" class=\"wp-image-8288\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-42-300x200.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-42.png 741w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">APPLICATIONS OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"INFORMED_INDIVIDUAL\"><\/span><strong>INFORMED INDIVIDUAL<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As a final benefit, studying consumer behavior should make us better consumers. Common sense suggests, for example, that if you buy a 64 liquid ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32 ounces bottles. In practice, however, you often pay a size premium by buying the larger quantity. In other words, in this case, knowing this fact will sensitize you to the need to check the unit cost labels to determine if you are really getting a bargain.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-43-300x200.png\" alt=\"APPLICATIONS OF CONSUMER BEHAVIOR\" class=\"wp-image-8289\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-43-300x200.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-43-1024x681.png 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-43-768x511.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-43.png 1097w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"wp-element-caption\">APPLICATIONS OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\">Sociological model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/decision-making-model-of-consumer-behavior-process-assumptions-importance-criticism-100-best-notes\/\">Decision making model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/learning-model-of-consumer-behavior-explained\/\">Learning model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-psychological-determinants-of-consumer-behavior-notes\/\">Psychological determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/sociological-determinants-of-consumer-behavior\/\">SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/top-5-reasons-for-the-development-of-consumer-behavior-in-present-market-scenario\/\">REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/scientific-approach-for-studying-consumer-behavior\/\">Scientific approach for studying consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/intuition-and-scientific-methods-of-decision-making\/\">Intuition and scientific methods of decision making in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\">Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/motivation-in-consumer-behavior-top-8-features\/\">Motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-motivation-in-consumer-behaviour\/\">Elements of motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-and-satisfaction-relationship\/\">Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/\">Stages of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/marketing-strategy-and-consumer-behavior-explained\/\">Marketing strategy and consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/qualitative-and-quantitative-consumer-research-methods\/\">Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/six-steps-consumer-research-process-100-detailed-explanation\/\">Six steps consumer research process<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/11-methods-of-researching-customer\/\">Methods of researching customer<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/choice-of-customer-research-methods\/\">Choice of consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/primary-data-sources-for-consumer-research\/\">Primary data sources of consumer research<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/\">Secondary data sources of consumer research<\/a><\/td><td><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"><strong>APPLICATIONS OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>APPLICATIONS OF CONSUMER BEHAVIOR The study of Consumer Behaviour can be applicable in the following areas: 1. Market strategy 2. Regulatory policy 3. Social Marketing 4. Informed individual MARKET STRATEGY The most obvious is for marketing strategy\u2014i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/applications-of-consumer-behavior\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;APPLICATIONS OF CONSUMER BEHAVIOR&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[576],"tags":[],"class_list":["post-8284","post","type-post","status-publish","format-standard","hentry","category-consumer-behavior"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8284"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8284"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8284\/revisions"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}