{"id":8273,"date":"2023-12-23T17:08:29","date_gmt":"2023-12-23T17:08:29","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8273"},"modified":"2023-12-23T17:08:33","modified_gmt":"2023-12-23T17:08:33","slug":"secondary-data-sources-for-consumer-research","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/","title":{"rendered":"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#SECONDARY_DATA_SOURCES_FOR_CONSUMER_RESEARCH\" title=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#INTERNAL_SOURCES_OF_SECONDARY_INFORMATION\" title=\"INTERNAL SOURCES OF SECONDARY INFORMATION\">INTERNAL SOURCES OF SECONDARY INFORMATION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#EXTERNAL_SOURCES_OF_SECONDARY_INFORMATION\" title=\"EXTERNAL SOURCES OF SECONDARY INFORMATION\">EXTERNAL SOURCES OF SECONDARY INFORMATION<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#COLLECTING_AND_EVALUATING_SECONDARY_DATA\" title=\"COLLECTING AND EVALUATING SECONDARY DATA\">COLLECTING AND EVALUATING SECONDARY DATA<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#Published_Sources\" title=\"Published Sources\">Published Sources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/#Unpublished_Sources\" title=\"Unpublished Sources\">Unpublished Sources<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"SECONDARY_DATA_SOURCES_FOR_CONSUMER_RESEARCH\"><\/span>SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"587\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-32-1024x587.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8274\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-32-1024x587.png 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-32-300x172.png 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-32-768x440.png 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-32.png 1031w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"INTERNAL_SOURCES_OF_SECONDARY_INFORMATION\"><\/span><strong>INTERNAL SOURCES OF SECONDARY INFORMATION<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Sales data:<\/strong> All organizations collect as well as record information like orders are received and delivered, costs are recorded, sales personnel submit visit reports, invoices are sent out, and returned goods are recorded, and so on in the course of their everyday operations. Much of this information is of potential use in marketing research. For example, following information can be obtained from sales orders and invoices:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales by territory<\/li>\n\n\n\n<li>Sales by customer type<\/li>\n\n\n\n<li>Prices and discounts<\/li>\n\n\n\n<li>Average size of order by customer, customer type, geographical area<\/li>\n\n\n\n<li>Average sales by salesperson and<\/li>\n\n\n\n<li>Sales by pack size and pack type, etc.<\/li>\n<\/ul>\n\n\n\n<p>This type of data is useful for identifying an organization&#8217;s most profitable products and customers. It can also serve to track trends within the enterprise&#8217;s existing customer group.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"449\" height=\"306\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-33.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8275\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-33.png 449w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-33-300x204.png 300w\" sizes=\"auto, (max-width: 449px) 100vw, 449px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<p><strong>Financial data:<\/strong> An organization has a great deal of data within its files on the cost of producing, storing, transporting and marketing each of its products and product lines. Such data has many uses in marketing research including allowing measurement of the efficiency of marketing operations. It can also be used to estimate the costs attached to new products under consideration, of particular utilization (in production, storage and transportation) at which an organization&#8217;s unit costs begin to fall.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"225\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-34.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8276\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-34.png 400w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-34-300x169.png 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<p><strong>Transport data: <\/strong>Companies that keep good records relating to their transport operations are well placed to establish which are the most profitable routes, and loads, as well as the most cost-effective routing patterns. Good data on transport operations enables the enterprise to perform trade-off analysis and thereby establish whether it makes economic sense to own or hire vehicles, or the point at which a balance of the two gives the best financial outcome.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"295\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-35.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8277\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-35.png 418w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-35-300x212.png 300w\" sizes=\"auto, (max-width: 418px) 100vw, 418px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<p><br><strong>Storage data:<\/strong> The rate of stock turn, stock handling costs, assessing the efficiency of certain marketing operations and the efficiency of the marketing system as a whole. More sophisticated accounting systems assign costs to the cubic space occupied by individual products and the time period over which the product occupies the space. These systems can be further refined so that the profitability per unit, and rate of sale, are added. In this way, the direct product profitability can be calculated.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"339\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-36.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8278\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-36.png 450w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-36-300x226.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"EXTERNAL_SOURCES_OF_SECONDARY_INFORMATION\"><\/span><strong>EXTERNAL SOURCES OF SECONDARY INFORMATION<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The main sources of external secondary sources are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Government (federal, state and local)<\/li>\n\n\n\n<li>Trade associations<\/li>\n\n\n\n<li>Commercial services<\/li>\n\n\n\n<li>National and International institutions.<\/li>\n<\/ul>\n\n\n\n<p><strong>Government statistics<\/strong> may include all or some of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Population censuses<\/li>\n\n\n\n<li>Social surveys, family expenditure surveys<\/li>\n\n\n\n<li>Import\/export statistics<\/li>\n\n\n\n<li>Production statistics<\/li>\n\n\n\n<li>Agricultural statistics<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"294\" height=\"285\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-37.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8279\"\/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<p><strong>Trade associations<\/strong> differ widely in the extent of their data collection and information dissemination activities. However, it is worth checking with them to determine what they do publish. At the very least one would normally expect that they would produce a trade directory and, perhaps, a yearbook.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"398\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-38.png\" alt=\"SECONDARY DATA SOURCES FOR CONSUMER RESEARCH\" class=\"wp-image-8280\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-38.png 500w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/12\/image-38-300x239.png 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n\n\n\n<p><strong>Commercial services:<\/strong><\/p>\n\n\n\n<p>Published market research reports and other publications are available from a wide range of organizations that charge for their information. Typically, marketing people are interested in media statistics and consumer information which has been obtained from large-scale consumer or farmer panels. The commercial organization funds the collection of the data, which is wide-ranging in its content, and hopes to make its money from selling this data to interested parties.<\/p>\n\n\n\n<p><strong>National and International institutions<\/strong>: Bank economic reviews, university research reports, journals, and articles are all useful sources to contact. International agencies such as the World Bank, IMF, IFAD, UNDP, ITC, FAO, and ILO produce a plethora of secondary data that can prove extremely useful to the marketing researcher.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"COLLECTING_AND_EVALUATING_SECONDARY_DATA\"><\/span><strong>COLLECTING AND EVALUATING SECONDARY DATA<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Good planning allows you to use creative and logical approaches to gathering information. Secondary data arc second-hand information. It is not collected from the source as the primary data. In other words, secondary data are those which have already been collected. So they may be relatively less accurate than the primary data. Secondary data are generally used when the time of research is short and the accuracy of such can be compromised to some extent. Secondary data can be collected from a number of Sources which can broadly be classified into two categories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Published sources<\/li>\n\n\n\n<li>Unpublished sources<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Published_Sources\"><\/span><strong>Published Sources<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Mostly secondary data are collected from published sources. Some important sources of published data are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Published reports of Central and State Governments and local bodies.<\/li>\n\n\n\n<li>Statistical abstracts, census reports and other reports published by different ministries of the Government.<\/li>\n\n\n\n<li>Official publications of the foreign Governments.<\/li>\n\n\n\n<li>Reports and Publications of trade associations, chambers of commerce, financial institutions etc.<\/li>\n\n\n\n<li>Journals, Magazines and periodicals.<\/li>\n\n\n\n<li>Periodic Publications of Government organizations like Central Statistical Organization (C. S. 0.), National Sample Survey Organization (NSSO).<\/li>\n\n\n\n<li>Reports submitted by Economists, Research Scholars, Bureaus etc.<\/li>\n\n\n\n<li>Published works of research institutions and Universities etc.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unpublished_Sources\"><\/span><strong>Unpublished Sources<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Statistical data can also be collected from various unpublished sources. Some of the important unpublished sources from which secondary data can be collected are:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>The research works carried out by scholars, teachers and professionals.<\/li>\n\n\n\n<li>The records maintained by private firms and business enterprises. They may not like to publish the information considering them as a business secret.<\/li>\n\n\n\n<li>Records and statistics maintained by various departments and offices of the Central<sup> <\/sup>and State Governments, Corporations, Undertakings, etc.<\/li>\n<\/ol>\n\n\n\n<p>Some useful guidelines for evaluating secondary sources are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authenticity<\/li>\n\n\n\n<li>Credibility<\/li>\n\n\n\n<li>Representativeness<\/li>\n\n\n\n<li>Meaning<\/li>\n<\/ul>\n\n\n\n<p>In order to keep up with the advances of modern technology and to make sense of the newest source, the internet, Stein in Sociology on the Web (2002) highlights six criteria for consideration:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Authorship<\/li>\n\n\n\n<li>Authority of the author<\/li>\n\n\n\n<li>Authority of the material<\/li>\n\n\n\n<li>Authority of the site or organization<\/li>\n\n\n\n<li>Currency (i.e. is it up to date)<\/li>\n\n\n\n<li>Pressure groups or objectivity<\/li>\n<\/ul>\n\n\n\n<p>Evaluating secondary data is similar to doing a critique of a published research report. Everything about the original research that produced the data should be scrutinized to ensure that the research had high validity and reliability, such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The theoretical or conceptual model used\u00a0 \u00a0\u00a0<\/li>\n\n\n\n<li>Variables and hypotheses posited<\/li>\n\n\n\n<li>Operational definitions of variables and measures employed<\/li>\n\n\n\n<li>The population, sample frame, sampling design, and sample obtained&nbsp;<\/li>\n\n\n\n<li>The data collection strategy and response rate obtained<\/li>\n\n\n\n<li>Quality control measures employed<\/li>\n\n\n\n<li>Data coding, data entry, and data analysis procedures<\/li>\n\n\n\n<li>Factors which could have affected the study, such as current events<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\">Sociological model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/decision-making-model-of-consumer-behavior-process-assumptions-importance-criticism-100-best-notes\/\">Decision making model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/learning-model-of-consumer-behavior-explained\/\">Learning model of consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-psychological-determinants-of-consumer-behavior-notes\/\">Psychological determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/sociological-determinants-of-consumer-behavior\/\">SOCIOLOGICAL DETERMINANTS OF CONSUMER BEHAVIOR<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/top-5-reasons-for-the-development-of-consumer-behavior-in-present-market-scenario\/\">REASONS FOR THE DEVELOPMENT OF CONSUMER BEHAVIOR<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/scientific-approach-for-studying-consumer-behavior\/\">Scientific approach for studying consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/intuition-and-scientific-methods-of-decision-making\/\">Intuition and scientific methods of decision making in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\">Reluctance to use scientific methods for studying consumer behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/motivation-in-consumer-behavior-top-8-features\/\">Motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/elements-of-motivation-in-consumer-behaviour\/\">Elements of motivation in consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-motivation-and-satisfaction-relationship\/\">Consumer Motivation and satisfaction relationship<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/\">Stages of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/marketing-strategy-and-consumer-behavior-explained\/\">Marketing strategy and consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/qualitative-and-quantitative-consumer-research-methods\/\">Quantitative and Qualitative consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/six-steps-consumer-research-process-100-detailed-explanation\/\">Six steps consumer research process<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/11-methods-of-researching-customer\/\">Methods of researching customer<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/choice-of-customer-research-methods\/\">Choice of consumer research methods<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/primary-data-sources-for-consumer-research\/\">Primary data sources of consumer research<\/a><\/td><td><\/td><td><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">SECONDARY DATA SOURCES FOR CONSUMER RESEARCH<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SECONDARY DATA SOURCES FOR CONSUMER RESEARCH INTERNAL SOURCES OF SECONDARY INFORMATION Sales data: All organizations collect as well as record information like orders are received and delivered, costs are recorded, sales personnel submit visit reports, invoices are sent out, and returned goods are recorded, and so on in the course of their everyday operations. Much&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/secondary-data-sources-for-consumer-research\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;SECONDARY DATA SOURCES FOR CONSUMER RESEARCH&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":8274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[730,726,729,728],"class_list":["post-8273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-collecting-and-evaluating-secondary-data","tag-published-sources","tag-secondary-data","tag-unpublished-sources"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8273"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/8274"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}