{"id":8195,"date":"2023-12-20T11:22:52","date_gmt":"2023-12-20T11:22:52","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8195"},"modified":"2023-12-20T11:22:53","modified_gmt":"2023-12-20T11:22:53","slug":"5-stages-of-consumer-behavior-explained","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/5-stages-of-consumer-behavior-explained\/","title":{"rendered":"STAGES OF CONSUMER BEHAVIOR- DETAILED EXPLANATION"},"content":{"rendered":"\n

STAGES OF CONSUMER BEHAVIOR<\/strong><\/h2>\n\n\n\n

Consumer behavior refers to the process individuals go through when making decisions about purchasing, using, and disposing of goods and services. Understanding the stages of consumer behavior is crucial for businesses seeking to connect with their target audience and tailor their marketing strategies effectively. <\/p>\n\n\n\n

The consumer decision-making process typically involves several key stages, from recognizing a need or want to evaluating alternatives and making a final purchase decision. Each stage presents unique challenges and opportunities for businesses to engage and influence consumers. By delving into the intricacies of these stages, companies can gain valuable insights into consumer motivations, preferences, and decision-making factors, ultimately enhancing their ability to create compelling marketing campaigns and build lasting relationships with their customers.<\/p>\n\n\n\n

The stages of consumer behavior are as follows:<\/p>\n\n\n\n

STAGE 1: PROBLEM\/NEED RECOGNITION<\/strong><\/h3>\n\n\n\n

Consumer buying decision process starts with need recognition. The marketer must recognize the needs of the consumer as well as how these needs can be satisfied. For example if a person is hungry then food is desired or if it is a matter of thirst than water is desirable. Understanding the decision-making process can help to drive your business goals, your marketing message, and you\u2019re marketing decisions. The buyer recognizes and senses a gap between his actual state and his desired state. The consumer\u2019s actual state is his perception of his feelings and situation at the time. His desired state is the way he wants to feel or be at that time.<\/p>\n\n\n\n

A need can be triggered by internal stimuli or external stimuli:<\/p>\n\n\n\n

\"STAGES
STAGES OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n

The marketer can have to identify the needs of potential customers. One can’t create an internal need, but you can create awareness by triggering a need with external stimuli, So that the consumers will call and place an order to fulfill their need. If a consumer realizes he has a need or a problem, he must find a solution and that will leads to search for information that will fulfill his need or solve the problem he has identified.<\/p>\n\n\n\n

STAGE 2: INFORMATION SEARCH<\/strong><\/h3>\n\n\n\n

In consumer buying decision process information search comes at second number. In this stage consumer searches the information about the product either from family, friends, neighborhood, advertisements, whole seller, retailers, dealers, or by examining or using the product. Consumers begin the information search process by conducting an internal search of what they’re looking for and what will fulfill their need and desire on a personal level. Then they follow up with an external search for information from friends, family members, salespeople, and advertisements. This phase provides consumers with criteria for assessing product alternatives. It’s also called as information-gathering phase.<\/p>\n\n\n\n

Consumers often use several sources for information, including the following:<\/p>\n\n\n\n

Personal sources:<\/strong> Family, friends, neighbors, and acquaintances.<\/p>\n\n\n\n

Commercial sources:<\/strong> Advertising, salespeople, dealers, product packaging, retail displays, and the Internet.<\/p>\n\n\n\n

Public sources:<\/strong> Editorial media coverage and consumer rating organizations.<\/p>\n\n\n\n

Experiential sources:<\/strong> Handling, examining, and using the product perhaps on a trial basis.<\/p>\n\n\n\n

\"STAGES
STAGES OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n

As consumers gather more information, they increase their awareness and knowledge of available brands and features. So as a marketer or business Owner, you must identify the information sources that are most important and influential to your potential buyer \u2014 and then you must make sure the information is available there.<\/p>\n\n\n\n

STAGE THREE:  EVALUATION OF ALTERNATIVES<\/strong><\/h3>\n\n\n\n

After getting the required knowledge about the product the consumer evaluate the various alternatives on the basis of its wants satisfying power, quality and its features. The evaluation often depends on the individual consumer and the importance attached to the specific buying situation. It varies from consumer to consumer and product to product. These situations can determine how much evaluation is put on the available alternatives. If attractive alternatives are available, a consumer will work to determine which criteria to evaluate and will judge each alternative\u2019 s relative importance when it comes to making the final decision.<\/p>\n\n\n\n

Criteria for making that decision can include one or more of the following:<\/p>\n\n\n\n