{"id":8009,"date":"2023-07-08T16:19:40","date_gmt":"2023-07-08T16:19:40","guid":{"rendered":"https:\/\/commerceiets.com\/?p=8009"},"modified":"2023-07-08T16:19:43","modified_gmt":"2023-07-08T16:19:43","slug":"reluctance-to-use-scientific-approach-in-studying-consumer-behavior","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/","title":{"rendered":"WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#RELUCTANCE_TO_USE_SCIENTIFIC_APPROACH_IN_STUDYING_CONSUMER_BEHAVIOR\" title=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Time_and_resource_constraints\" title=\"Time and resource constraints\">Time and resource constraints<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Short-term_focus_and_pressure_for_immediate_results\" title=\"Short-term focus and pressure for immediate results\">Short-term focus and pressure for immediate results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Reliance_on_traditional_marketing_practices\" title=\"Reliance on traditional marketing practices\">Reliance on traditional marketing practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Limited_understanding_of_scientific_methods\" title=\"Limited understanding of scientific methods\">Limited understanding of scientific methods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Fear_of_contradicting_existing_beliefs_or_practices\" title=\"Fear of contradicting existing beliefs or practices\">Fear of contradicting existing beliefs or practices<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Perceived_lack_of_relevance_or_applicability\" title=\"Perceived lack of relevance or applicability\">Perceived lack of relevance or applicability<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/#Fear_of_complexity_and_uncertainty\" title=\"Fear of complexity and uncertainty\">Fear of complexity and uncertainty<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"RELUCTANCE_TO_USE_SCIENTIFIC_APPROACH_IN_STUDYING_CONSUMER_BEHAVIOR\"><\/span>RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8013\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Time_and_resource_constraints\"><\/span><strong>Time and resource constraints<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Time and resource constraints are a common reason why marketing managers and executives may hesitate to embrace the scientific approach in studying consumer behavior. Executives often operate in fast-paced business environments where decisions need to be made quickly. They may face tight deadlines and have multiple responsibilities that require their attention. Conducting scientific research, which involves careful planning, data collection, analysis, and interpretation, can be perceived as time-consuming. The time required to design research studies, collect data, and analyze findings may be seen as a hindrance to the swift decision-making demanded by the business environment.<\/p>\n\n\n\n<p>Scientific research often requires allocating resources such as funding, personnel, and technological tools. Executives may face competing demands for resources, and they may need to make trade-offs in resource allocation. They might prioritize investing resources in more immediate or tangible areas, such as product development or marketing campaigns, rather than dedicating them to scientific research on consumer behavior. Limited resources can restrict the ability to conduct comprehensive and robust scientific studies.<\/p>\n\n\n\n<p>Marketing managers and executives often rely on their own experience, expertise, and intuition developed through years of working in the industry. They may feel that their experience and knowledge of consumer behavior are sufficient to make effective decisions without relying on the scientific approach. This confidence in their own judgment and reliance on familiar methods can create a reluctance to invest time and resources in scientific research.<\/p>\n\n\n\n<p>Executives may view scientific research as costly, both in terms of financial investment and resource allocation. They may perceive the need for specialized skills, research equipment, or external consultants as additional expenses. Furthermore, they may anticipate that the time and effort required for conducting scientific research will divert resources from other business priorities. This perception of high costs can deter executives from adopting the scientific approach.<\/p>\n\n\n\n<p>Overcoming the time and resource constraints associated with scientific research requires a shift in mindset and a recognition of the long-term benefits it can bring. Demonstrating the value of the scientific approach in providing accurate insights, predicting consumer behavior, and informing strategic decisions can help executives understand the potential return on investment. Exploring cost-effective research methodologies, leveraging existing data sources, and collaborating with academic institutions or research partners can also help alleviate resource limitations. Additionally, emphasizing the long-term advantages and improved decision-making outcomes that scientific research can offer may encourage executives to allocate the necessary time and resources for studying consumer behavior scientifically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Short-term_focus_and_pressure_for_immediate_results\"><\/span><strong>Short-term focus and pressure for immediate results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Executives in the business world often operate within a short-term focus, driven by the need to achieve immediate results and meet specific objectives. This pressure to deliver quick outcomes can influence their decision-making processes, including their willingness to adopt the scientific approach in studying consumer behavior.<\/p>\n\n\n\n<p>The scientific approach emphasizes a systematic and rigorous process that involves data collection, analysis, and validation. While this approach is valuable for generating accurate insights and making informed decisions, it may be perceived as too slow or impractical when faced with immediate marketing challenges.<\/p>\n\n\n\n<p>Executives operating in a fast-paced business environment often prioritize efficiency and quick turnaround times. The scientific approach, with its thorough and time-consuming nature, can clash with these expectations. Executives may feel that investing the necessary time and resources into scientific research will delay decision-making processes and impede their ability to meet short-term goals.<\/p>\n\n\n\n<p>Moreover, the desire for instant gratification and visible outcomes can create a preference for quick, intuitive decision-making methods that provide immediate results. Executives may rely on their experience, intuition, or existing market knowledge, which may have served them well in the past, to make decisions without undergoing the rigorous scientific process. They may opt for more expedient approaches that seemingly offer immediate solutions, even if they lack the same level of evidence-based support.<\/p>\n\n\n\n<p>The short-term focus can also stem from external pressures, such as meeting quarterly targets or responding swiftly to market dynamics. Executives may feel compelled to prioritize immediate business needs over investing in scientific research, as they may perceive the scientific approach as less directly linked to immediate outcomes.<\/p>\n\n\n\n<p>Overcoming this reluctance requires a shift in mindset and an understanding of the long-term benefits of the scientific approach. Executives need to recognize that while the scientific approach may require more time upfront, it can lead to more accurate and impactful decision-making in the long run. Demonstrating the value of the scientific approach in terms of its ability to generate insights, predict consumer behavior, and enhance overall business performance can help executives appreciate the potential return on investment and encourage them to balance short-term demands with a more rigorous and scientific approach to studying consumer behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Reliance_on_traditional_marketing_practices\"><\/span><strong>Reliance on traditional marketing practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing managers and executives often rely on traditional marketing practices that have proven to be successful in the past, such as market research, surveys, and focus groups. These methods have provided valuable insights into consumer behavior and have guided decision-making processes effectively. As a result, there can be a hesitancy to fully embrace the scientific approach, which involves more rigorous experimentation, hypothesis testing, and statistical analysis.<\/p>\n\n\n\n<p>The familiarity and comfort with traditional marketing practices can create a resistance to adopting new methodologies. Marketing managers may view the scientific approach as complex and unfamiliar, requiring additional time, resources, and expertise. They may question the need to change their existing methods if they have achieved satisfactory results thus far.<\/p>\n\n\n\n<p>Moreover, traditional marketing practices often involve direct interactions with consumers, such as conducting surveys or organizing focus groups. These methods allow for more immediate feedback and provide a sense of control in gathering consumer insights. In contrast, the scientific approach may involve more indirect and structured data collection methods, such as experiments or observational studies, which can be seen as less intuitive or less directly linked to consumer behavior.<\/p>\n\n\n\n<p>Additionally, the scientific approach introduces elements such as hypothesis testing and statistical analysis, which may be perceived as adding complexity to the decision-making process. Marketing managers and executives may feel that they lack the necessary statistical knowledge or resources to effectively implement and interpret the findings of scientific research.<\/p>\n\n\n\n<p>To overcome this resistance, it is important to emphasize the benefits and added value that the scientific approach brings to studying consumer behavior. Highlighting the ability of the scientific approach to provide deeper insights, more accurate predictions, and a more systematic understanding of consumer behavior can help marketing managers and executives recognize the limitations of traditional practices. Providing training and support to enhance their understanding of scientific methodologies, statistical analysis, and hypothesis testing can also help bridge the gap and encourage the adoption of the scientific approach in studying consumer behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Limited_understanding_of_scientific_methods\"><\/span><strong>Limited understanding of scientific methods<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Executives often have a limited understanding of scientific methods and their application to studying consumer behavior. Scientific research may be perceived as complex, technical, or inaccessible, leading to a preference for more familiar and intuitive approaches to decision-making. The lack of sufficient knowledge or exposure to scientific research can hinder executives&#8217; ability to appreciate the benefits and value it can bring.<\/p>\n\n\n\n<p>Scientific methods can appear daunting to executives who are not well-versed in research methodologies. Concepts such as experimental design, statistical analysis, and hypothesis testing may seem abstract or difficult to grasp. The technical nature of these methods may create a perception that scientific research is reserved for specialized experts rather than being accessible to all decision-makers.<\/p>\n\n\n\n<p>Additionally, executives may feel that the scientific approach requires substantial investment in resources, both in terms of personnel and technology. They may be concerned about the need to hire or collaborate with experts in research methods or statistical analysis. This perception of complexity and resource requirements can act as a barrier to embracing the scientific approach.<\/p>\n\n\n\n<p>Furthermore, executives may have limited exposure to scientific research in their educational or professional backgrounds. They may have primarily relied on experiential or intuitive decision-making approaches throughout their careers. Without a solid understanding of the scientific method and its application to studying consumer behavior, executives may not recognize the rigor, objectivity, and predictive power that scientific research can offer.<\/p>\n\n\n\n<p>Overcoming this limited understanding requires education and awareness-building efforts. Providing executives with training or resources that explain scientific research methods in accessible language can demystify the process and clarify its relevance to decision-making. Demonstrating real-world examples of how scientific research has contributed to successful marketing strategies can help executives see the practical value of incorporating scientific methods. Encouraging collaboration between marketing teams and experts in research or academia can also bridge the knowledge gap and foster a deeper understanding of the benefits that scientific research can bring to studying consumer behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Fear_of_contradicting_existing_beliefs_or_practices\"><\/span><strong>Fear of contradicting existing beliefs or practices<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Executives may exhibit a fear of contradicting their existing beliefs or practices when it comes to adopting the scientific approach. The scientific method emphasizes objective and evidence-based decision-making, which can challenge established beliefs, assumptions, and practices. Executives may fear that scientific research will uncover insights that contradict their current strategies or undermine their decision-making authority, leading to resistance towards adopting the scientific approach.<\/p>\n\n\n\n<p>Changing established beliefs and practices can be perceived as threatening and disruptive. Executives may have invested significant time, effort, and resources into developing and implementing their existing strategies. The prospect of scientific research revealing flaws or suggesting alternative approaches may create apprehension about potential negative implications for their credibility or decision-making authority.<\/p>\n\n\n\n<p>Moreover, executives may have achieved success in the past based on their existing beliefs and practices. They may have built their reputation and achieved positive outcomes by relying on their experience, intuition, or personal judgment. The scientific approach, with its emphasis on rigorous data collection, analysis, and validation, may challenge their confidence in their own decision-making abilities and raise concerns about the need to change their established methods.<\/p>\n\n\n\n<p>Additionally, embracing the scientific approach requires a willingness to explore new perspectives and be open to challenging long-held assumptions. Executives may find it difficult to let go of ingrained beliefs or resist exploring alternative approaches that may contradict their current practices. Fear of change, loss of control, or the potential disruption to established routines can all contribute to the resistance to adopting the scientific approach.<\/p>\n\n\n\n<p>To overcome this fear, it is crucial to emphasize the benefits of embracing the scientific approach. Highlighting how scientific research can enhance decision-making by providing accurate, evidence-based insights that lead to better outcomes can help alleviate concerns about contradicting existing beliefs. Creating a culture of continuous learning and improvement, where executives are encouraged to explore new perspectives and question assumptions, can also foster a more receptive environment for adopting the scientific approach. Encouraging executives to view scientific research as a tool to enhance their decision-making rather than as a threat to their authority can help overcome the fear of contradicting existing beliefs or practices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Perceived_lack_of_relevance_or_applicability\"><\/span><strong>Perceived lack of relevance or applicability<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Executives may harbor doubts about the direct applicability of scientific research findings to their particular industry, target audience, or marketing challenges. They may perceive consumer behavior as complex and highly influenced by various contextual factors, which leads them to question the relevance of generalized scientific findings. This perception creates a barrier to their willingness to invest in scientific research.<\/p>\n\n\n\n<p>Executives often believe that their industry operates under unique circumstances and dynamics. They may consider their market, audience, and competition to be distinct, making them skeptical about the generalizability of scientific research findings. They may argue that consumer behavior is context-dependent and driven by specific industry nuances, rendering generalized scientific findings less relevant to their unique circumstances.<\/p>\n\n\n\n<p>Additionally, executives may view consumer behavior as a multifaceted and intricate phenomenon influenced by factors such as culture, demographics, and market trends. They perceive scientific research as unable to fully capture the intricacies and complexities of their particular market dynamics. This perception can lead them to favor industry-specific knowledge, experience, and intuition over embracing scientific research, which they believe does not adequately address their specific circumstances.<\/p>\n\n\n\n<p>The perceived lack of relevance or applicability can also stem from the belief that scientific research findings are based on aggregated data, and thus may not fully capture the idiosyncrasies of their specific target audience. Executives may be concerned that relying on generalized scientific findings could result in misguided strategies that do not resonate with their unique customer base.<\/p>\n\n\n\n<p>To address this challenge, it is crucial to demonstrate how scientific research can provide valuable insights that can be adapted and applied to specific industry contexts. Sharing examples and case studies where scientific research has yielded actionable insights in similar industries can help alleviate doubts about the relevance of scientific findings. Collaborating with researchers who specialize in their industry or target audience can also bridge the gap between generalized scientific findings and their specific circumstances, resulting in research that is more tailored to their needs.<\/p>\n\n\n\n<p>Emphasizing the methodological rigor and validity of scientific research is vital in convincing executives of its value. By highlighting the importance of understanding underlying consumer behavior principles and the benefits of using scientific research as a foundation for informed decision-making, executives can begin to appreciate the potential applicability of scientific findings to their unique marketing challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Fear_of_complexity_and_uncertainty\"><\/span><strong>Fear of complexity and uncertainty<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Some executives may exhibit a fear of complexity and uncertainty when it comes to embracing the scientific approach in studying consumer behavior. The scientific method acknowledges and confronts the inherent complexity and uncertainty that characterize the study of consumer behavior. However, some executives may feel uncomfortable with uncertainty or have a preference for simplicity and straightforward solutions. They may view the scientific approach as overly complex, with results that may not offer clear-cut answers or definitive solutions.<\/p>\n\n\n\n<p>The scientific approach embraces the recognition that consumer behavior is multifaceted and influenced by a wide range of factors. It acknowledges that consumer behavior can be intricate, involving psychological, social, cultural, and economic dimensions. This complexity can be intimidating for executives who prefer straightforward, linear decision-making processes.<\/p>\n\n\n\n<p>Moreover, the scientific approach recognizes and confronts uncertainty. It acknowledges that consumer behavior is influenced by various internal and external factors that may be difficult to fully understand and predict. Executives who are uncomfortable with uncertainty may seek more deterministic and predictable approaches to decision-making.<\/p>\n\n\n\n<p>The scientific method emphasizes a systematic and evidence-based approach, involving data collection, analysis, and interpretation. This rigorous process may involve statistical analyses, hypothesis testing, and embracing the notion that findings may not always yield clear-cut or definitive answers. Executives who favor simplicity and a desire for unambiguous outcomes may perceive the scientific approach as too complex or lacking in immediate, concrete solutions.<\/p>\n\n\n\n<p>To overcome this fear, it is important to emphasize the benefits of embracing complexity and uncertainty within the scientific approach. Highlighting how the scientific method can provide deeper insights, uncover hidden patterns, and account for the various factors that influence consumer behavior can help executives appreciate the value of this approach. Demonstrating how embracing complexity and uncertainty can lead to more accurate predictions and better decision-making outcomes can help alleviate concerns and encourage a more receptive attitude toward the scientific approach.<\/p>\n\n\n\n<p>Furthermore, providing support and resources to help executives navigate the complexities of the scientific approach can be beneficial. Offering training in research methodologies, statistical analysis, and interpretation of results can increase executives&#8217; comfort level with the scientific process. Encouraging collaboration with experts in the field and providing real-world examples of how the scientific approach has successfully addressed complexity and uncertainty can further facilitate acceptance and adoption.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8016\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide1-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8016\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide1-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide1-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide1-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide1-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8013\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8013\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide2-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8011\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide3-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8011\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide3-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide3-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide3-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide3-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8010\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide4-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8010\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide4-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide4-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide4-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide4-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8012\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide5-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8012\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide5-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide5-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide5-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide5-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8015\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide6-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8015\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide6-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide6-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide6-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide6-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8032\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide7-6-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8032\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide7-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide7-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide7-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide7-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8020\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide8-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8020\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide8-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide8-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide8-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide8-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8025\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide9-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8025\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide9-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide9-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide9-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide9-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8033\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide10-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8033\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide10-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide10-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide10-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide10-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8021\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide11-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8021\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide11-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide11-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide11-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide11-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8024\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide12-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8024\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide12-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide12-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide12-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide12-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8034\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide13-5-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8034\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide13-5-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide13-5-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide13-5-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide13-5-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8022\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide14-4-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8022\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide14-4-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide14-4-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide14-4-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide14-4-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8031\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide15-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8031\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide15-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide15-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide15-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide15-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8014\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide16-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8014\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide16-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide16-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide16-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide16-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8029\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide17-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8029\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide17-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide17-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide17-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide17-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8030\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide18-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8030\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide18-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide18-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide18-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide18-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8027\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide19-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8027\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide19-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide19-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide19-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide19-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8028\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide20-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8028\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide20-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide20-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide20-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide20-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8017\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide21-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8017\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide21-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide21-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide21-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide21-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8023\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide22-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8023\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide22-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide22-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide22-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide22-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8019\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide23-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8019\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide23-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide23-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide23-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide23-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8018\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide24-3-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8018\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide24-3-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide24-3-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide24-3-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide24-3-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"8026\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide25-1-1024x576.webp\" alt=\"RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR\" class=\"wp-image-8026\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide25-1-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide25-1-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide25-1-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/07\/Slide25-1-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR While the scientific approach is widely recognized as an effective method for studying consumer behavior, marketing managers and other executives may sometimes exhibit reluctance to fully embrace this approach. Several reasons can contribute to their hesitation: Time and resource constraints Time and resource constraints are a&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/reluctance-to-use-scientific-approach-in-studying-consumer-behavior\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;WHY THERE IS RELUCTANCE TO USE SCIENTIFIC APPROACH IN STUDYING CONSUMER BEHAVIOR AMONG MANAGERS- TOP 7 REASONS YOU SHOULD KNOW&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[576],"tags":[689,690],"class_list":["post-8009","post","type-post","status-publish","format-standard","hentry","category-consumer-behavior","tag-why-managers-do-not-uses-scientific-methods-of-decision-making","tag-why-managers-resist-to-use-scientific-methods-of-decision-making"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8009"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=8009"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/8009\/revisions"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=8009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=8009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=8009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}