{"id":7817,"date":"2023-06-30T16:36:51","date_gmt":"2023-06-30T16:36:51","guid":{"rendered":"https:\/\/commerceiets.com\/?p=7817"},"modified":"2023-06-30T16:36:53","modified_gmt":"2023-06-30T16:36:53","slug":"sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/","title":{"rendered":"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR- COMPONENTS, IMPORTANCE, ASSUMPTIONS &#038; CRITICISM 100%"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#COMPONENTS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#ASSUMPTIONS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#IMPORTANCE_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#PRACTICAL_APPLICATIONS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/#CRITICISM_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\">CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The sociological model of consumer behavior offers a comprehensive perspective on understanding how individuals are influenced by their social and cultural environments in making purchasing decisions. This model recognizes that consumer behavior is not solely driven by individual psychological factors but is heavily shaped by broader social and cultural influences. <\/p>\n\n\n\n<p>It emphasizes the impact of social norms, cultural values, reference groups, and societal institutions on consumer choices. By examining the interplay between individuals and their social contexts, the sociological model seeks to uncover the complex dynamics that underlie consumer behavior. This introductory paragraph will explore the fundamental concepts of the sociological model and highlight its significance in unraveling the multifaceted nature of consumer decision-making in a social and cultural context.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"COMPONENTS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sociological model of consumer behavior consists of several components that collectively shape consumer choices within a social and cultural context. These components include:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7820\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Groups and Reference Groups<\/strong>: Social groups play a crucial role in shaping consumer behavior. Reference groups, including family, friends, colleagues, and online communities, influence individuals&#8217; attitudes, opinions, and purchasing decisions. Consumers often conform to group norms, seek social approval, and seek affiliation with like-minded individuals.<\/li>\n\n\n\n<li><strong>Cultural Factors<\/strong>: Cultural factors encompass the shared values, beliefs, customs, and traditions of a society or a particular cultural group. Cultural influences shape individuals&#8217; perceptions of what is desirable, appropriate, and acceptable in the consumption context. Cultural factors include language, religion, social institutions, and symbols, which impact consumer behavior and shape consumption patterns.<\/li>\n\n\n\n<li><strong>Socialization<\/strong>: Socialization refers to the process through which individuals acquire knowledge, attitudes, and behaviors related to consumption. Socialization occurs through interactions with family members, peers, and other socializing agents. Individuals learn about consumption practices, preferences, and values by observing and imitating others, leading to the internalization of social and cultural norms.<\/li>\n\n\n\n<li><strong>Social Class and Social Status<\/strong>: Social class represents an individual&#8217;s position in the social hierarchy, determined by factors such as income, occupation, education, and lifestyle. Social class influences consumer behavior, as individuals from different social classes may have distinct consumption patterns, preferences, and aspirations. Social status, which is associated with social class, also plays a role in consumer behavior, as individuals may use consumption choices to signal their social identity and attain a desired status.<\/li>\n\n\n\n<li><strong>Social Norms<\/strong>: Social norms are shared expectations and guidelines that govern behavior within a particular social group or society. They influence consumer behavior by defining what is considered appropriate and acceptable. Social norms can pertain to various aspects of consumption, such as product choices, spending habits, and sustainable behavior. Conforming to social norms helps individuals gain social approval and maintain social harmony.<\/li>\n\n\n\n<li><strong>Subcultures:<\/strong> Subcultures refer to smaller groups within a larger culture that share distinct values, beliefs, and practices. Subcultures can be based on factors such as age, gender, ethnicity, religion, or hobbies. These subcultures influence consumer behavior by creating specific consumption patterns, preferences, and identity formation. Marketers often target specific subcultures with tailored marketing strategies that align with their unique values and interests.<\/li>\n\n\n\n<li><strong>Cultural Symbols and Meanings<\/strong>: Cultural symbols are objects, images, or behaviors that carry cultural meanings and serve as cues for consumer interpretation. They include language, rituals, fashion, and other cultural artifacts. Understanding the cultural symbols and meanings associated with products and services helps marketers create marketing messages and brand identities that resonate with consumers and reflect their cultural values.<\/li>\n<\/ul>\n\n\n\n<p>These components of the sociological model interact and influence each other, shaping consumer behavior in a social and cultural context. By considering these components, marketers and researchers gain a deeper understanding of the complex interplay between individuals and their social environments, enabling them to develop more effective marketing strategies and interventions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"ASSUMPTIONS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sociological model of consumer behavior is built upon several key assumptions that provide the foundation for understanding how social and cultural factors influence consumer choices. These assumptions include:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7822\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Influence<\/strong>: The sociological model assumes that individuals are influenced by the social environment in which they live. It recognizes that consumer behavior is shaped by social norms, opinions, and pressures from various reference groups, including family, friends, colleagues, and online communities. Individuals often conform to societal expectations and seek social approval in their consumption choices.<\/li>\n\n\n\n<li><strong>Cultural Values and Beliefs<\/strong>: The model acknowledges that cultural values and beliefs play a significant role in shaping consumer behavior. Cultural values reflect the broader societal norms and customs, influencing individuals&#8217; preferences, attitudes, and consumption patterns. Cultural factors such as religion, language, customs, and traditions shape individuals&#8217; perceptions of what is desirable, appropriate, and acceptable in the consumption context.<\/li>\n\n\n\n<li><strong>Socialization and Learning<\/strong>: The sociological model recognizes the importance of socialization and learning processes in consumer behavior. Individuals acquire knowledge, attitudes, and behaviors related to consumption through interactions with family members, peers, and other socializing agents. Social learning theory suggests that individuals observe and imitate others&#8217; behaviors, adopting certain consumption practices and preferences based on social cues and role models.<\/li>\n\n\n\n<li><strong>Group Dynamics<\/strong>: The model acknowledges that individuals are part of various reference groups, and their behavior is influenced by group dynamics. Reference groups provide individuals with social identity, affiliation, and a sense of belonging. Consumers may conform to group norms, adopt group values, or seek group approval in their consumption decisions. Group influences can range from small peer groups to larger societal or cultural groups.<\/li>\n\n\n\n<li><strong>Social Class and Status:<\/strong> The sociological model recognizes that social class and status influence consumer behavior. Social class represents an individual&#8217;s position in the social hierarchy, determined by factors such as income, occupation, education, and lifestyle. Individuals from different social classes may have distinct consumption patterns, preferences, and aspirations. Consumption choices can serve as markers of social status and help individuals express their social identity.<\/li>\n\n\n\n<li><strong>Institutional Influences:<\/strong> The model considers the impact of societal institutions, such as government regulations, media, advertising, and marketing practices, on consumer behavior. These institutions shape individuals&#8217; exposure to information, influence their attitudes and perceptions, and provide frameworks for decision-making. Institutional factors can create societal trends, influence consumer aspirations, and shape consumption patterns.<\/li>\n<\/ul>\n\n\n\n<p>By considering these assumptions, the sociological model of consumer behavior provides a framework for understanding how social and cultural factors influence individual choices. It highlights the importance of social influence, cultural values, socialization processes, group dynamics, social class, and institutional influences in shaping consumer behavior. This model emphasizes that consumer choices are not solely driven by individual preferences but are deeply embedded in the broader social and cultural context in which individuals live.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"IMPORTANCE_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sociological model of consumer behavior holds significant importance in understanding and analyzing consumer behavior due to the following reasons:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7819\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contextual Understanding<\/strong>: The model recognizes that consumer behavior cannot be studied in isolation from the social and cultural context in which it occurs. It emphasizes the influence of social norms, cultural values, and group dynamics on consumer choices. By considering these contextual factors, marketers and researchers gain a more holistic understanding of consumer behavior, allowing for more effective strategies and interventions.<\/li>\n\n\n\n<li><strong>Social Influence<\/strong>: The sociological model acknowledges the power of social influence on consumer behavior. It recognizes that individuals are influenced by their reference groups, such as family, friends, and communities, as well as broader societal influences. Understanding social influence helps marketers identify key opinion leaders, leverage social networks, and design persuasive marketing campaigns that align with social norms and values.<\/li>\n\n\n\n<li><strong>Cultural Relevance<\/strong>: Cultural values and beliefs shape consumer behavior in profound ways. The sociological model highlights the impact of cultural factors on individuals&#8217; consumption choices and preferences. By understanding cultural dimensions, marketers can adapt their products, services, and marketing strategies to resonate with specific cultural groups. Cultural relevance enhances consumer engagement, minimizes cultural misunderstandings, and increases the chances of market success.<\/li>\n\n\n\n<li><strong>Consumer Segmentation<\/strong>: The sociological model facilitates consumer segmentation based on social and cultural factors. By considering individuals&#8217; social class, reference groups, and cultural backgrounds, marketers can identify distinct consumer segments with shared values, preferences, and consumption patterns. This segmentation approach enables the development of tailored marketing strategies and targeted communication to specific audience segments.<\/li>\n\n\n\n<li><strong>Brand Building and Communication<\/strong>: The sociological model helps marketers build strong brands by understanding the cultural meanings and social connotations associated with products and services. Brands can become symbols that communicate identity, values, and aspirations. By aligning their brands with relevant cultural symbols and leveraging social dynamics, marketers can create brand stories and messages that resonate with consumers, foster brand loyalty, and generate positive brand perceptions.<\/li>\n\n\n\n<li><strong>Ethical Considerations<\/strong>: The sociological model draws attention to ethical considerations in consumer behavior. It highlights the social and environmental impact of consumption choices and encourages responsible marketing practices. Marketers can use the model to promote sustainable consumption, social responsibility, and cultural sensitivity. By aligning their strategies with societal values and addressing ethical concerns, marketers can build positive brand reputations and enhance long-term customer relationships.<\/li>\n\n\n\n<li><strong>Consumer Insights and Market Opportunities<\/strong>: The sociological model provides valuable insights into consumer behavior that can uncover untapped market opportunities. By understanding social and cultural dynamics, marketers can identify emerging trends, anticipate shifts in consumer preferences, and develop innovative products or services. This insight-driven approach enables marketers to stay ahead of the competition and create products that cater to evolving consumer needs.<\/li>\n<\/ul>\n\n\n\n<p>In summary, the sociological model of consumer behavior is crucial for understanding consumer choices within their social and cultural contexts. It emphasizes the impact of social influence, cultural values, and group dynamics on consumer behavior. By incorporating this model into marketing strategies, organizations can enhance their understanding of consumers, build strong brands, create culturally relevant campaigns, identify market opportunities, and promote ethical and socially responsible practices.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"PRACTICAL_APPLICATIONS_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The sociological model of consumer behavior offers several practical applications that can help marketers understand and effectively influence consumer choices. Here are some key practical applications of this model:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7821\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Market Segmentation<\/strong>: The sociological model helps in segmenting the market based on social and cultural factors. By considering variables such as social class, cultural background, reference groups, and lifestyle, marketers can identify distinct consumer segments with shared values, attitudes, and consumption behaviors. This segmentation approach allows for targeted marketing strategies tailored to the specific needs and preferences of each segment.<\/li>\n\n\n\n<li><strong>Cultural Sensitivity in Marketing<\/strong>: Understanding cultural values, customs, and beliefs is essential for effective marketing in diverse markets. The sociological model helps marketers recognize and respect cultural differences. By adapting marketing strategies to align with cultural norms, symbols, and communication styles, marketers can connect with consumers on a deeper level, build trust, and avoid cultural misunderstandings.<\/li>\n\n\n\n<li><strong>Influencer Marketing<\/strong>: The sociological model emphasizes the role of reference groups and social influence in consumer behavior. Marketers can leverage this understanding by employing influencer marketing strategies. Identifying influencers who align with the target audience&#8217;s social identity, values, and aspirations can help amplify marketing messages and increase brand credibility through the power of social recommendations.<\/li>\n\n\n\n<li><strong>Social Media Engagement<\/strong>: Social media platforms provide a fertile ground for understanding and leveraging sociological dynamics. By monitoring and analyzing social media conversations, marketers can gain insights into consumer opinions, attitudes, and behaviors in real-time. This information can inform marketing strategies, content creation, and engagement tactics that align with the social and cultural interests of target audiences.<\/li>\n\n\n\n<li><strong>Cross-Cultural Marketing<\/strong>: The sociological model is instrumental in expanding into new cultural markets. Marketers can apply the model to conduct thorough market research and understand the cultural nuances and preferences of the target market. This understanding enables the adaptation of marketing messages, product features, and distribution channels to resonate with the specific cultural context and effectively engage the target audience.<\/li>\n\n\n\n<li><strong>Corporate Social Responsibility (CSR)<\/strong>: The sociological model highlights the importance of social responsibility in consumer behavior. Organizations can apply this model to develop CSR initiatives that align with societal values and address social and environmental concerns. By incorporating CSR into their brand identity and marketing communications, companies can enhance brand reputation, build consumer trust, and appeal to socially conscious consumers.<\/li>\n\n\n\n<li><strong>Diversity and Inclusion Strategies: <\/strong>The sociological model promotes diversity and inclusion in marketing practices. Understanding the diverse needs, preferences, and cultural backgrounds of consumers allows organizations to develop inclusive marketing strategies that resonate with different demographic groups. This approach fosters a sense of belonging, encourages brand loyalty, and expands market reach.<\/li>\n<\/ul>\n\n\n\n<p>In summary, the sociological model of consumer behavior has practical applications in market segmentation, cultural sensitivity, influencer marketing, social media engagement, cross-cultural marketing, CSR initiatives, and diversity and inclusion strategies. By applying this model, marketers can better understand consumer behavior within social and cultural contexts and develop targeted strategies that resonate with diverse consumer groups.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"CRITICISM_OF_SOCIOLOGICAL_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>While the sociological model of consumer behavior provides valuable insights into the influence of social and cultural factors on consumer choices, it is not without criticism. Some of the criticisms leveled against this model include:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7823\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplification of Individual Differences<\/strong>: The sociological model tends to focus on the impact of social and cultural factors while downplaying individual differences. It assumes that individuals within a particular social or cultural group share similar values and behaviors. However, individuals within the same group can have diverse preferences and behaviors due to their unique personalities, experiences, and motivations. Neglecting individual differences may limit the model&#8217;s ability to fully explain consumer behavior.<\/li>\n\n\n\n<li><strong>Limited Predictive Power<\/strong>: Critics argue that the sociological model has limited predictive power in understanding and forecasting consumer behavior. While social and cultural influences are undoubtedly important, they are just some of the numerous factors that shape consumer choices. Individual psychological factors, situational influences, and economic considerations also play significant roles. Relying solely on the sociological model may overlook other important determinants of consumer behavior.<\/li>\n\n\n\n<li><strong>Lack of Causal Explanation:<\/strong> The sociological model often describes the relationship between social and cultural factors and consumer behavior without providing a clear causal explanation. It highlights associations and correlations but does not always provide a detailed understanding of the underlying mechanisms. This limits its ability to guide marketers in developing precise strategies and interventions based on cause-and-effect relationships.<\/li>\n\n\n\n<li><strong>Overemphasis on Culture and Neglect of Other Factors<\/strong>: Critics argue that the sociological model places excessive emphasis on culture while neglecting other influential factors such as individual motivations, cognitive processes, and economic constraints. While culture undoubtedly shapes consumer behavior, it is just one piece of the puzzle. Ignoring other important factors can lead to an incomplete understanding of consumer behavior and hinder the development of comprehensive marketing strategies.<\/li>\n\n\n\n<li><strong>Lack of Consistency Across Culture<\/strong>s: The sociological model assumes that social and cultural influences operate similarly across different cultures and societies. However, cultural variations exist, and the impact of social and cultural factors on consumer behavior can differ significantly across cultures. This limits the generalizability and applicability of the model in diverse cultural contexts, necessitating the need for cross-cultural adaptations and modifications.<\/li>\n\n\n\n<li><strong>Simplistic View of Social Influence:<\/strong> The sociological model sometimes oversimplifies the complexity of social influence by assuming that individuals passively conform to social norms and reference groups. In reality, individuals actively interpret and negotiate social influences, and their responses may vary based on personal agency and individual goals. Failing to account for this active process may lead to an incomplete understanding of how social influence operates in consumer behavior.<\/li>\n<\/ul>\n\n\n\n<p>It is important to acknowledge these criticisms as they highlight the limitations and potential shortcomings of the sociological model of consumer behavior. While the model provides valuable insights, marketers and researchers should complement it with other theories and perspectives to develop a more comprehensive understanding of consumer behavior.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\">Information processing model of consumer behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/cognitive-model-of-consumer-behaviour-explained\/\">Cognitive model of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/psychoanalytic-model-of-consumer-behavior\/\">Psychoanalytic model of consumer behavior<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7818\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-25-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7818\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-25-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-25-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-25-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-25-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7829\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-23-1024x576.webp\" alt=\"SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7829\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-23-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-23-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-23-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-23-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong><strong>SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7820\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-1024x576.webp\" alt=\"COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7820\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-25-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7827\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-26-1024x576.webp\" alt=\"COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7827\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-26-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-26-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-26-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-26-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7824\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-22-1024x576.webp\" alt=\"COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7824\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-22-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-22-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-22-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-22-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7825\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-21-1024x576.webp\" alt=\"COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7825\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-21-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-21-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-21-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-21-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>COMPONENTS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7822\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-1024x576.webp\" alt=\"ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7822\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-21-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7828\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-20-1024x576.webp\" alt=\"ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7828\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-20-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-20-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-20-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-20-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7831\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-20-1024x576.webp\" alt=\"ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7831\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-20-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-20-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-20-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-20-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7835\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-19-1024x576.webp\" alt=\"\" class=\"wp-image-7835\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-19-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-19-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-19-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-19-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>ASSUMPTIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7819\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-1024x576.webp\" alt=\"IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7819\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-16-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7826\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-15-1024x576.webp\" alt=\"IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7826\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-15-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-15-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-15-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-15-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7830\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-15-1024x576.webp\" alt=\"IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7830\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-15-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-15-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-15-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-15-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7832\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-17-1024x576.webp\" alt=\"IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7832\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-17-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-17-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-17-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-17-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>IMPORTANCE OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7821\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-1024x576.webp\" alt=\"PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7821\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-15-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7834\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-15-1024x576.webp\" alt=\"PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7834\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-15-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-15-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-15-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-15-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7833\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-13-1024x576.webp\" alt=\"PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7833\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-13-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-13-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-13-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-13-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7837\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-14-1024x576.webp\" alt=\"PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7837\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-14-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-14-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-14-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-14-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>PRACTICAL APPLICATIONS OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7823\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-1024x576.webp\" alt=\"CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7823\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-12-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7839\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-11-1024x576.webp\" alt=\"CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7839\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-11-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-11-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-11-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-11-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7836\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-10-1024x576.webp\" alt=\"CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7836\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-10-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-10-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-10-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-10-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7838\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-8-1024x576.webp\" alt=\"CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR\" class=\"wp-image-7838\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-8-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-8-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-8-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-8-jpg.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>CRITICISM OF SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR<\/strong><\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR The sociological model of consumer behavior offers a comprehensive perspective on understanding how individuals are influenced by their social and cultural environments in making purchasing decisions. This model recognizes that consumer behavior is not solely driven by individual psychological factors but is heavily shaped by broader social and cultural influences&#8230;.<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/sociological-model-of-consumer-behavior-components-importance-assumptions-criticism-100\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;SOCIOLOGICAL MODEL OF CONSUMER BEHAVIOR- COMPONENTS, IMPORTANCE, ASSUMPTIONS &#038; CRITICISM 100%&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":7818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[576],"tags":[654,656,658,655,657,653],"class_list":["post-7817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-assumptions-of-sociological-model-of-consumer-behavior","tag-components-of-sociological-model-of-consumer-behavior","tag-criticism-of-sociological-model-of-consumer-behavior","tag-importance-of-sociological-model-of-consumer-behavior","tag-real-life-applications-of-sociological-model-of-consumer-behavior","tag-sociological-model-of-consumer-behavior"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/7817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=7817"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/7817\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/7818"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=7817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=7817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=7817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}