{"id":7739,"date":"2023-06-30T01:16:08","date_gmt":"2023-06-30T01:16:08","guid":{"rendered":"https:\/\/commerceiets.com\/?p=7739"},"modified":"2023-06-30T01:16:09","modified_gmt":"2023-06-30T01:16:09","slug":"information-processing-model-of-consumer-behaviour","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/","title":{"rendered":"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR &#8211; ASSUMPTIONS, 8 STAGES, IMPORTANCE &#038; CRITICISM"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\" title=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#ASSUMPTIONS_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\" title=\"ASSUMPTIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\">ASSUMPTIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#STAGES_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOR\" title=\"STAGES OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOR\">STAGES OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#IMPORTANCE_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\" title=\"IMPORTANCE OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\">IMPORTANCE OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#PRACTICAL_APPLICATIONS_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\" title=\"PRACTICAL APPLICATIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\">PRACTICAL APPLICATIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/#CRITICISM_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\" title=\"CRITICISM OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\">CRITICISM OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\"><\/span><strong>INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The information processing model of consumer behavior is a psychological framework that aims to understand how consumers acquire, interpret, and use information to make purchasing decisions. This model recognizes that consumers actively engage in a series of cognitive processes to evaluate alternatives and make choices. It emphasizes the role of attention, perception, comprehension, memory, and evaluation in shaping consumer decisions. <\/p>\n\n\n\n<p>By examining how consumers process and interpret information, marketers can gain insights into how to effectively communicate with consumers and influence their decision-making. The information processing model provides a valuable perspective on consumer behavior, highlighting the cognitive aspects of decision-making and the importance of information acquisition and processing in the consumer&#8217;s decision journey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"ASSUMPTIONS_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\"><\/span><strong>ASSUMPTIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The information processing model of consumer behavior is based on several key assumptions that provide a foundation for understanding how consumers acquire, interpret, and use information. These assumptions help explain the cognitive processes that consumers engage in during their decision-making. Here are some of the main assumptions of the information processing model:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7743\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Limited Cognitive Capacity<\/strong>: The model assumes that consumers have limited cognitive capacity to process information. They cannot attend to and process all available information simultaneously. Instead, consumers selectively attend to and process information based on their goals, interests, and available mental resources.<\/li>\n\n\n\n<li><strong>Selective Attention<\/strong>: Consumers selectively attend to certain stimuli and filter out others based on their personal relevance, needs, and preferences. Attention is influenced by factors such as novelty, relevance, and stimuli characteristics. Consumers are more likely to attend to information that is perceived as personally relevant or interesting.<\/li>\n\n\n\n<li><strong>Cognitive Interpretation<\/strong>: The model assumes that consumers actively interpret and make sense of the information they are exposed to. They engage in cognitive processes such as encoding, categorization, and interpretation to assign meaning to the stimuli. Consumer interpretation is influenced by individual factors such as past experiences, beliefs, and cultural background.<\/li>\n\n\n\n<li><strong>Comprehension and Processing:<\/strong> Consumers actively process and understand the information they have attended to. They engage in cognitive activities such as encoding the information into memory, categorizing it into meaningful groups, and interpreting its implications. Comprehension involves actively integrating new information with existing knowledge and mental representations.<\/li>\n\n\n\n<li><strong>Memory and Retrieval<\/strong>: The model assumes that consumers store and retrieve information from memory. Memory plays a crucial role in decision-making, as consumers draw upon their past experiences, knowledge, and stored information to evaluate alternatives and make choices. Retrieval from memory influences the decision-making process, as consumers rely on memory to recall and compare relevant information.<\/li>\n\n\n\n<li><strong>Decision-making based on Evaluations<\/strong>: Consumers evaluate the available options based on the information they have processed and stored in memory. They compare the attributes, features, benefits, and prices of different alternatives and make decisions based on their perceived value and preferences. Evaluation involves weighing the pros and cons of each option and selecting the alternative that best meets their needs and preferences.<\/li>\n\n\n\n<li><strong>Post-purchase Evaluation<\/strong>: After making a purchase, consumers evaluate their satisfaction and compare their expectations with the actual product or service experience. This evaluation feeds back into their memory and influences future purchasing decisions and word-of-mouth recommendations.<\/li>\n<\/ul>\n\n\n\n<p>These assumptions provide a framework for understanding the cognitive processes underlying consumer behavior. They recognize that consumers actively engage with information, selectively attend to and interpret stimuli, and rely on memory to guide their decision-making. By understanding these assumptions, marketers can design effective communication strategies that capture consumers&#8217; attention, facilitate comprehension, and create positive associations with their products or services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"STAGES_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOR\"><\/span><strong>STAGES OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The information processing model of consumer behavior consists of several stages that consumers go through when processing information and making purchasing decisions. These stages provide a sequential framework for understanding how consumers acquire, interpret, and utilize information. The stages of the information processing model are as follows:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7744\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exposure<\/strong>: Consumers are exposed to various sources of information, such as advertisements, product displays, recommendations, or online reviews. Exposure can be passive, such as coming across an advertisement, or active, where consumers actively seek out information.<\/li>\n\n\n\n<li><strong>Attention<\/strong>: Consumers selectively attend to certain stimuli or information based on their interests, needs, and goals. Attention is influenced by factors like novelty, relevance, and personal relevance. Consumers allocate their limited attention to the information they find most relevant or interesting.<\/li>\n\n\n\n<li><strong>Perception<\/strong>: Consumers interpret and make sense of the information they have attended to. Perception involves the process of organizing and assigning meaning to the stimuli. Consumers use their existing knowledge, beliefs, and biases to interpret the information and form initial impressions.<\/li>\n\n\n\n<li><strong>Comprehension<\/strong>: Consumers actively process and understand the information they have perceived. They engage in cognitive activities such as encoding, categorizing, and interpreting the information to form mental representations. Comprehension involves integrating new information with existing knowledge and understanding the message or content.<\/li>\n\n\n\n<li><strong>Memory Encoding and Storage<\/strong>: Consumers encode the information into memory, allowing for future retrieval and recall. Encoding involves transforming the information into a format that can be stored and retrieved. The information is stored in long-term memory, where it can be retrieved when needed.<\/li>\n\n\n\n<li><strong>Retrieval and Recall<\/strong>: Consumers retrieve information from memory when making decisions. They access stored information and bring it back to consciousness for evaluation and comparison. Retrieval and recall allow consumers to draw upon past experiences, knowledge, and stored information to evaluate alternatives and make decisions.<\/li>\n\n\n\n<li><strong>Evaluation and Decision-making<\/strong>: Consumers evaluate the available options based on the information they have processed and retrieved from memory. They compare the attributes, features, benefits, and prices of different alternatives. Evaluation involves weighing the pros and cons of each option and making a decision based on their perceived value and preferences.<\/li>\n\n\n\n<li><strong>Post-purchase Evaluation<\/strong>: After making a purchase, consumers evaluate their satisfaction and compare their expectations with the actual product or service experience. This evaluation feeds back into their memory and influences future purchasing decisions and word-of-mouth recommendations.<\/li>\n<\/ul>\n\n\n\n<p>These stages of the information processing model provide a sequential understanding of how consumers acquire, interpret, and utilize information during their decision-making process. Marketers can leverage this model to design effective communication strategies that capture attention, facilitate comprehension, and create positive associations with their products or services at each stage.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"IMPORTANCE_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\"><\/span><strong>IMPORTANCE OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The information processing model of consumer behavior holds significant importance in understanding how consumers gather, process, and evaluate information to make purchasing decisions. Here are some key reasons why the information processing model is valuable:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7746\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understanding Decision-Making Processes:<\/strong> The information processing model helps marketers and researchers understand the cognitive processes involved in consumer decision-making. It provides insights into how consumers perceive, acquire, process, and interpret information about products, brands, and marketing messages. By understanding these processes, businesses can tailor their marketing strategies to effectively communicate with consumers and influence their decision-making.<\/li>\n\n\n\n<li><strong>Designing Effective Communication Strategies:<\/strong> The information processing model guides the development of effective communication strategies. By understanding how consumers process information, marketers can design marketing messages that capture attention, enhance comprehension, and facilitate information recall. This includes factors such as message content, presentation format, message repetition, and the use of visuals or cues that align with consumers&#8217; information processing abilities.<\/li>\n\n\n\n<li><strong>Enhancing Consumer Engagement:<\/strong> The information processing model helps businesses understand how to engage consumers effectively. By identifying the stages of information processing, marketers can design marketing campaigns that guide consumers through the cognitive journey, from initial attention to information acquisition and evaluation. This includes creating engaging and interactive experiences, leveraging storytelling techniques, and using sensory cues to enhance consumer engagement and memory.<\/li>\n\n\n\n<li><strong>Optimizing Product Presentation and Packaging:<\/strong> The information processing model aids in optimizing product presentation and packaging. By understanding how consumers perceive and process sensory information, marketers can design product packaging that captures attention, communicates key product features, and aligns with consumers&#8217; expectations. This includes considerations such as color, shape, size, and the use of visual elements to convey product attributes and benefits.<\/li>\n\n\n\n<li><strong>Influencing Consumer Perceptions and Attitudes:<\/strong> The information processing model helps marketers influence consumer perceptions and attitudes toward products and brands. By understanding how consumers encode and interpret information, marketers can strategically shape the information presented to consumers. This includes emphasizing favorable product attributes, leveraging social proof or endorsements, and addressing potential consumer concerns or objections to positively influence consumer perceptions and attitudes.<\/li>\n\n\n\n<li><strong>Improving Decision Support Tools:<\/strong> The information processing model is valuable for designing decision support tools that assist consumers in making informed choices. By understanding consumers&#8217; information processing capabilities and limitations, businesses can develop tools such as product comparison websites, interactive decision aids, or online reviews that facilitate information search, evaluation, and decision-making. These tools help consumers navigate complex choices, reduce cognitive effort, and enhance decision outcomes.<\/li>\n<\/ul>\n\n\n\n<p>In summary, the information processing model of consumer behavior plays a crucial role in understanding how consumers process and evaluate information during their decision-making process. By applying this model, businesses can design effective communication strategies, optimize product presentation, influence consumer perceptions and attitudes, enhance consumer engagement, and develop decision support tools that align with consumers&#8217; cognitive processes. This knowledge allows businesses to better connect with consumers, improve marketing effectiveness, and ultimately drive customer satisfaction and loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"PRACTICAL_APPLICATIONS_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\"><\/span><strong>PRACTICAL APPLICATIONS OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The information processing model of consumer behavior has practical applications across various domains. By understanding how consumers acquire, process, and utilize information, businesses and marketers can develop effective strategies to influence consumer behavior. Here are some practical applications of the information processing model:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7745\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing Communication<\/strong>: Marketers can use the information processing model to design effective communication strategies. By understanding the stages of information processing, they can create attention-grabbing advertisements, appealing packaging, and persuasive messaging that aligns with consumers&#8217; interests and needs. Marketers can also tailor their communication to ensure that key information is comprehended and encoded into consumers&#8217; memory for later retrieval.<\/li>\n\n\n\n<li><strong>Product and Service Design<\/strong>: The model can guide businesses in designing products and services that align with consumers&#8217; cognitive processes. By understanding how consumers perceive and comprehend information, businesses can create intuitive and user-friendly products and services that are easy to understand and use. Clear product information, intuitive interfaces, and simple instructions can facilitate consumers&#8217; comprehension and decision-making processes.<\/li>\n\n\n\n<li><strong>Branding and Positioning<\/strong>: The information processing model can be applied to develop effective branding and positioning strategies. By considering consumers&#8217; attention, perception, and memory processes, businesses can create distinct brand identities and memorable brand associations. Consistent messaging, unique brand positioning, and strategic use of visual and auditory cues can enhance consumers&#8217; memory encoding and recall, creating strong brand recognition and recall.<\/li>\n\n\n\n<li><strong>Consumer Research and Insights<\/strong>: The model provides a framework for conducting consumer research and gaining insights into consumers&#8217; information processing patterns. Through surveys, interviews, or observational studies, researchers can identify the sources of information consumers rely on, the attention and perception biases they exhibit, and the factors that influence their comprehension and decision-making. This information can guide businesses in developing targeted marketing strategies and tailored product offerings.<\/li>\n\n\n\n<li><strong>Online User Experience (UX) Design<\/strong>: In the digital realm, the information processing model can inform the design of websites, apps, and online platforms. By understanding consumers&#8217; attention spans and information processing limitations, businesses can design user-friendly interfaces, streamline information presentation, and optimize content placement. This enhances the user experience, increases engagement, and improves conversion rates.<\/li>\n\n\n\n<li><strong>Educational and Instructional Design<\/strong>: The information processing model is relevant to educational and instructional design. Educators can use the model to structure learning materials and presentations in a way that facilitates attention, comprehension, and memory retention. By breaking down complex information into smaller, manageable chunks, using visuals and interactive elements, and incorporating opportunities for retrieval and practice, educators can enhance learning outcomes.<\/li>\n<\/ul>\n\n\n\n<p>These practical applications demonstrate how the information processing model can be used to optimize marketing strategies, product design, user experiences, and educational interventions. By understanding and aligning with consumers&#8217; cognitive processes, businesses can create more effective and influential experiences that lead to favorable consumer behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"CRITICISM_OF_INFORMATION_PROCESSING_MODEL_OF_CONSUMER_BEHAVIOUR\"><\/span><strong>CRITICISM OF INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><br>While the information processing model of consumer behavior offers valuable insights into the cognitive processes underlying consumer decision-making, it is not without its criticisms. Some common criticisms of the model include:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-8-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7765\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-8-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-8-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-8-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-8-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Simplistic View of Decision-making<\/strong>: The information processing model assumes a rational and linear decision-making process, where consumers gather and process information in a logical and systematic manner. However, in reality, consumers often make decisions that are influenced by emotions, social factors, and heuristics, which the model fails to adequately capture. The model overlooks the role of intuitive decision-making and the impact of biases and heuristics on consumer behavior.<\/li>\n\n\n\n<li><strong>Limited Focus on Context and External Influences<\/strong>: The model places a heavy emphasis on individual cognitive processes and overlooks the broader context in which consumer decisions are made. External factors such as social norms, cultural influences, situational factors, and marketing tactics can significantly impact consumer behavior but are not explicitly considered in the model. The model&#8217;s focus on individual cognitive processes neglects the social and environmental factors that shape consumer choices.<\/li>\n\n\n\n<li><strong>Inadequate Treatment of Memory Processes:<\/strong> The model assumes a straightforward encoding-storage-retrieval process of memory. However, memory is a complex and dynamic system influenced by various factors, including attention, emotions, and prior experiences. The model oversimplifies the role of memory in decision-making and fails to account for how memory biases, selective recall, and forgetting can influence consumer choices.<\/li>\n\n\n\n<li><strong>Lack of Incorporation of Non-conscious Processes<\/strong>: The information processing model primarily focuses on conscious cognitive processes, such as attention, perception, and comprehension. However, much of consumer decision-making occurs at a non-conscious or automatic level. Consumers often rely on heuristics, implicit attitudes, and non-conscious biases to make decisions. The model&#8217;s neglect of non-conscious processes limits its applicability to understanding consumer behavior fully.<\/li>\n\n\n\n<li><strong>Homogeneity of Consumer Processing<\/strong>: The model assumes that consumers process information in a similar manner, neglecting individual differences in cognitive abilities, preferences, and decision-making styles. It fails to capture the heterogeneity among consumers and the different ways in which they process and use information. Different individuals may have different attentional biases, information processing styles, and memory capacities that impact their decision-making.<\/li>\n\n\n\n<li><strong>Lack of Dynamic and Interactive Perspective<\/strong>: The model portrays the information processing stages as sequential and static, disregarding the dynamic and interactive nature of consumer behavior. In reality, consumers continuously engage in an ongoing process of information seeking, evaluation, and re-evaluation throughout the decision-making journey. The model does not account for feedback loops, changes in preferences over time, or the iterative nature of decision-making.<\/li>\n<\/ul>\n\n\n\n<p>These criticisms highlight the limitations of the information processing model of consumer behavior and the need to incorporate a more holistic and nuanced understanding of consumer decision-making. Integrating insights from behavioral economics, social psychology, and neuroscience can enhance our understanding of the complex interplay between cognitive processes, emotions, social influences, and environmental factors that shape consumer behavior.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><td><strong>Also Study:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/\">Nature of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/need-for-studying-consumer-behaviour-in-marketing\/\">Need for studying consumer behavior in marketing<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-and-consumption-behavior\/\">Consumer Behavior vs Consumption Behavior<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/personal-determinants-of-consumer-behavior\/\">Personal determinants of consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-definition\/\">Define consumer behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/consumer-behavior-issues-and-examples\/\">Consumer behavior issues<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/top-6-consumer-buying-roles-you-should-know\/\">Consumer Buying roles<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-determinants-of-consumer-behavior\/\">Economic Determinants of Consumer Behavior<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/diversity-of-consumer-behaviour-8-points\/\">Diversity of consumer behaviour<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/basic-consumer-behaviour-model-or-process\/\">Basic Model of Consumer Behaviour<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/traditional-consumer-behavior-models\/\">Traditional consumer behaviour models<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/economic-model-of-consumer-behavior\/\">Economic Model of Consumer Behavior<\/a><\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<!--nextpage-->\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7741\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-22-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7741\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-22-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-22-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-22-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide1-22-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7760\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-20-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7760\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-20-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-20-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-20-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide2-20-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7743\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7743\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide3-22-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7755\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-23-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7755\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-23-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-23-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-23-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide4-23-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7749\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-19-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7749\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-19-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-19-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-19-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide5-19-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7756\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-18-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7756\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-18-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-18-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-18-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide6-18-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7742\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-18-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7742\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-18-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-18-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-18-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide7-18-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7744\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7744\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide8-17-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7748\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-17-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7748\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-17-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-17-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-17-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide9-17-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7753\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-16-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7753\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-16-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-16-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-16-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide10-16-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7751\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-13-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7751\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-13-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-13-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-13-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide11-13-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7759\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-12-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7759\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide12-12-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7746\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7746\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide13-12-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7752\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-14-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7752\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-14-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-14-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-14-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide14-14-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7754\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-12-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7754\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide15-12-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7763\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-12-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7763\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-12-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-12-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-12-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide16-12-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7745\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7745\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide17-10-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7764\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-11-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7764\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-11-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-11-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-11-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide18-11-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7761\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-10-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7761\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-10-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-10-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-10-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide19-10-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7762\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-9-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7762\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-9-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-9-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-9-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide20-9-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7747\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-7-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7747\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-7-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-7-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-7-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide21-7-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7757\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-6-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7757\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide22-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7750\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide23-9-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7750\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide23-9-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide23-9-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide23-9-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide23-9-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"7758\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide24-6-1024x576.webp\" alt=\"INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR\" class=\"wp-image-7758\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide24-6-1024x576.webp 1024w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide24-6-300x169.webp 300w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide24-6-768x432.webp 768w, https:\/\/commerceiets.com\/wp-content\/uploads\/2023\/06\/Slide24-6-jpg.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR<\/figcaption><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR The information processing model of consumer behavior is a psychological framework that aims to understand how consumers acquire, interpret, and use information to make purchasing decisions. This model recognizes that consumers actively engage in a series of cognitive processes to evaluate alternatives and make choices. It emphasizes the role&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/information-processing-model-of-consumer-behaviour\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;INFORMATION PROCESSING MODEL OF CONSUMER BEHAVIOUR &#8211; ASSUMPTIONS, 8 STAGES, IMPORTANCE &#038; CRITICISM&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":7741,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[576],"tags":[639,643,641,638,642,640],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behavior","tag-assumptions-of-information-processing-model-of-consumer-behaviour","tag-criticism-of-information-processing-model-of-consumer-behaviour","tag-importance-of-information-processing-model-of-consumer-behaviour","tag-information-processing-model-of-consumer-behaviour","tag-practical-applications-of-information-processing-model-of-consumer-behaviour","tag-stages-of-information-processing-model-of-consumer-behavior"],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/7739"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=7739"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/7739\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/7741"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=7739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=7739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=7739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}