{"id":7353,"date":"2023-06-25T13:32:55","date_gmt":"2023-06-25T13:32:55","guid":{"rendered":"https:\/\/commerceiets.com\/?p=7353"},"modified":"2023-06-27T17:14:59","modified_gmt":"2023-06-27T17:14:59","slug":"nature-of-consumer-behavior-top-10-points","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/nature-of-consumer-behavior-top-10-points\/","title":{"rendered":"NATURE OF CONSUMER BEHAVIOR- TOP 10 POINTS EXPLAINED"},"content":{"rendered":"\n

NATURE OF CONSUMER BEHAVIOR<\/strong><\/h2>\n\n\n\n

MEANING OF CONSUMER BEHAVIOR<\/strong><\/p>\n\n\n\n

Consumer Behaviour involves the thoughts and feelings people experience and the actions they perform in consumption processes. Consumer Behaviour is dynamic, involves interactions, and involves exchanges.<\/p>\n\n\n\n

ACCORDING TO PROF. C G WALTER<\/strong><\/p>\n\n\n\n

Consumer behaviour refers to the action and decision processes of people who purchase goods and services for personnel consumption.” James. F. Engel “Consumer behaviour is the process whereby individual decides, when, what, where, how and from where to purchase goods and services.”<\/p>\n\n\n\n

ACCORDING TO PROF. GW PAUL<\/strong><\/p>\n\n\n\n

“Consumer behaviour is all the psychological social and physical behaviour of potential. Customers as they become aware to evaluate, purchase, consume and tell others about the products and services.”<\/p>\n\n\n\n

ACCORDING TO LEON G. SCHIFFMAN<\/strong><\/p>\n\n\n\n

“Consumer behaviour is the behaviour that consume displays in searching for purchasing, using, evaluating and disposing of the products and services that they expect will satisfy their needs.”<\/p>\n\n\n\n

ACCORDING TO BEARDEN<\/strong><\/p>\n\n\n\n

“Consumer behaviour refers to the mental and emotional processes and they physical activities of people who purchase and use goods and services to satisfy particular needs.”<\/p>\n\n\n\n

ACCORDING TO AMERICAN MARKETING ASSOCIATION<\/strong><\/p>\n\n\n\n

\u201cThe dynamic interaction of affect and cognition, Behaviour, and the environmental events by which human beings conduct the exchange aspects of their lives”<\/p>\n\n\n\n

ACCORDING TO C L NARAYANA AND R L MARKIN<\/strong><\/p>\n\n\n\n

“Consumer Behaviour is the study of how, why and what people do when they buy products and avail of some services. It attempts to understand the buyer decision making process, both individually and in groups.”<\/p>\n\n\n\n

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