management <\/a>tries to find out the sources from which these requirements will be met. A proper capital structure is a must for the success of the business.<\/p>\n\n\n\n11. Consumer Satisfaction: <\/strong>The ultimate aim of business is to supply goods to the consumers. The goods are produced for the consumers. If the consumer is satisfied then he will purchase the same thing again, otherwise he will go in for an alternative commodity. The businessmen should try to satisfy the consumers so that the demand for his products is maintained. The existence and expansion of business depends upon the liking of the consumers for the products of that business. The businessman should try to produce goods according to the likings and tastes of consumers. The commodities should also be made available when they are needed. Business and consumers exist for each other.<\/p>\n\n\n\n12. Satisfying Social Needs: <\/strong>The business should aim at serving the society at large. The business is a socio-economic institution. It must look to the public good. A great emphasis is laid, now a-days, on the social aspect of business and social obligations of business. It is not only the public which needs business but business also needs public support. So, business enterprise must serve public purpose.<\/p>\n\n\n\n