{"id":2988,"date":"2019-12-15T17:12:51","date_gmt":"2019-12-15T17:12:51","guid":{"rendered":"https:\/\/commerceiets.com\/?p=2988"},"modified":"2019-12-15T17:12:51","modified_gmt":"2019-12-15T17:12:51","slug":"setting-objectives-in-management","status":"publish","type":"post","link":"https:\/\/commerceiets.com\/setting-objectives-in-management\/","title":{"rendered":"SETTING OBJECTIVES IN MANAGEMENT"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/#SETTING_OBJECTIVES_IN_MANAGEMENT\" title=\"SETTING OBJECTIVES IN MANAGEMENT\">SETTING OBJECTIVES IN MANAGEMENT<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/#So_while_Setting_Objectives_in_Management_following_points_must_be_considered_in_the_mind\" title=\"So, while Setting Objectives in Management , following points must be considered in the mind:\">So, while Setting Objectives in Management , following points must be considered in the mind:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/#ADVANTAGES_OF_OBJECTIVE\" title=\"ADVANTAGES OF OBJECTIVE\">ADVANTAGES OF OBJECTIVE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/#DIFFICULTIES_IN_SETTING_OBJECTIVES\" title=\"DIFFICULTIES IN SETTING OBJECTIVES\">DIFFICULTIES IN SETTING OBJECTIVES<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"setting-objectives-in-management\"><span class=\"ez-toc-section\" id=\"SETTING_OBJECTIVES_IN_MANAGEMENT\"><\/span>SETTING OBJECTIVES IN MANAGEMENT<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Objectives are the ends for the achievement of which managerial activities are directed. <a aria-label=\"Objectives (opens in a new tab)\" href=\"https:\/\/commerceiets.com\/objectives\/\" target=\"_blank\" rel=\"noreferrer noopener\">Objectives<\/a> are the pre-requisites of <a aria-label=\"planning (opens in a new tab)\" href=\"https:\/\/commerceiets.com\/planning\/\" target=\"_blank\" rel=\"noreferrer noopener\">planning<\/a>. It constitutes the purpose, the attainment of which is necessary for the business. These are the standing plans of the business. These are not only helpful in planning but also in other managerial functions like organizing, directing and controlling. Clear cut objectives helps in proper decision making and in achieving better results. The setting up of unrealistic objective may waste the efforts and time of the employees of the organization. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"so-while-setting-objectives-in-management-following-points-must-be-considered-in-the-mind\"><span class=\"ez-toc-section\" id=\"So_while_Setting_Objectives_in_Management_following_points_must_be_considered_in_the_mind\"><\/span>So, while Setting Objectives in Management , following points must be considered in the mind:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li><strong>OBJECTIVES SHOULD BE CLEARLY EXPRESSED<\/strong><\/li><\/ul>\n\n\n\n<p>There should be clear goals or targets expressed. There must\nbe no ambiguity in the language in which they are communicated. The employees\nof the organization must not have any confusion in mind regarding what is to be\nachieved. A good objective is that which is clear and provides right direction\nto go for its attainment.<\/p>\n\n\n\n<ul><li><strong>IDENTIFICATION OF UNDERLYING ASSUMPTIONS<\/strong><\/li><\/ul>\n\n\n\n<p>An objective is made on various underlying assumptions. All such\nassumptions should be identified and interpreted in a discerning manner as they\naffect the working of the organization.<\/p>\n\n\n\n<ul><li><strong>REALISTIC<\/strong><\/li><\/ul>\n\n\n\n<p>Objective set must be realistic and attainable to achieve. They\nshould be made by keeping in view all the internal as well as external factors\nof business environment. This should also be ensured that the corporate\nobjective set is compatible to the individual objectives of the employees.<\/p>\n\n\n\n<ul><li><strong>PRECISE, MEASURABLE AND VERIFIABLE<\/strong><\/li><\/ul>\n\n\n\n<p>The objective should be precise and concise so that\neverybody can understand it well. It should be measurable also so that\nperformance of every employee can be assessed easily. Also they should be\nverifiable so that actual performance can be compared with the standards set.<\/p>\n\n\n\n<ul><li><strong>CLASSIFICATION OF OBJECTIVES<\/strong><\/li><\/ul>\n\n\n\n<p>Objectives may be classified as primary, secondary,\nindividual and social. These should be classified properly on the basis of\ntheir importance. These should be supplemented by the sub-goals in all the key\ndepartments.<\/p>\n\n\n\n<ul><li><strong>KEY FACTORS AND COORDINATION<\/strong><\/li><\/ul>\n\n\n\n<p>The key factors are the limiting factors which must be\nconsidered while setting up the objectives. Lack of coordination between the\ndepartments will lead to exploitation of limiting factors and partial\naccomplishment of goals.<\/p>\n\n\n\n<ul><li><strong>FLEXIBILITY<\/strong><\/li><\/ul>\n\n\n\n<p>Business environment keeps on changing. The objectives are made on the basis of forecasts made by the planning experts. A good objective is one which is capable of being modified in the changing environment which means it must be flexible. A flexible objective can make only the organization able to exploit the opportunities arising out of the dynamic business environment.<\/p>\n\n\n\n<p>The quality of an objective can be verified by the SMART\ntest which is as follows:<\/p>\n\n\n\n<p><strong>S<\/strong>&#8211; Specific<\/p>\n\n\n\n<p><strong>M<\/strong>&#8211; Measurable<\/p>\n\n\n\n<p><strong>A<\/strong>&#8211; Appropriate<\/p>\n\n\n\n<p><strong>R<\/strong>&#8211; Realistic<\/p>\n\n\n\n<p>T- Time bound<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"275\" height=\"183\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2022\/01\/download-29.jpg\" alt=\"\" class=\"wp-image-4900\"\/><figcaption>SETTING OBJECTIVES IN MANAGEMENT<\/figcaption><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"advantages-of-objective\"><span class=\"ez-toc-section\" id=\"ADVANTAGES_OF_OBJECTIVE\"><\/span>ADVANTAGES OF OBJECTIVE<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The following are the benefits or advantages of laying down\nobjectives:<\/p>\n\n\n\n<ul><li><strong>UNIFIED PLANNING<\/strong><\/li><\/ul>\n\n\n\n<p>Various plans are prepared by several people in the\norganization. These plans are consistent to the objectives of the organization.\nThen, these objectives encourage unified planning.<\/p>\n\n\n\n<ul><li><strong>INDIVIDUAL MOTIVATION<\/strong><\/li><\/ul>\n\n\n\n<p>The objectives of an organization specifies the purpose of\neach job and fix the individual goals along with the overall organizational\ngoals. Then, automatically, the individual accepts the organizational goals as\ndesirable and attempts to achieve them. &nbsp;<\/p>\n\n\n\n<ul><li><strong>COORDINATION<\/strong><\/li><\/ul>\n\n\n\n<p>Whenever the individual accepts the organizational goal as\ndesirable, the possibility of getting coordination is very easy.<\/p>\n\n\n\n<ul><li><strong>CONTROL<\/strong><\/li><\/ul>\n\n\n\n<p>Objectives provide the yardstick for performance. The actual\nperformance is compared with the standard performance. This will facilitate the\ncontrol process.<\/p>\n\n\n\n<ul><li><strong>BASIS FOR DECENTRALISATION<\/strong><\/li><\/ul>\n\n\n\n<p>Department-wise or section-wise goals are fixed in order to\nachieve common objectives of an organization. Thus, objectives provide the\nbasis for decentralization.<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"difficulties-in-setting-objectives\"><span class=\"ez-toc-section\" id=\"DIFFICULTIES_IN_SETTING_OBJECTIVES\"><\/span>DIFFICULTIES IN SETTING OBJECTIVES<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Management faces various difficulties in setting up the\nobjectives which are as follows:<\/p>\n\n\n\n<ul><li><strong>DIFFICULT TO RECONCILE<\/strong><\/li><\/ul>\n\n\n\n<p>The objectives of different fields are sometimes\ncontradictory which imposes the problem of their reconciliation. The object of\nincreasing productivity may be achieved by making improvement in the working of\nthe employees. On the other hand, the disciplinary action taken on the\nemployees for not improving their work may cause dissatisfaction to them.<\/p>\n\n\n\n<ul><li><strong>DIFFICULT TO DEVISE MEANS<\/strong><\/li><\/ul>\n\n\n\n<p>Another problem is to devise the suitable means for\nachieving the objectives. Most of the times the ambitious goals are set which\nare not attainable with the available resources. These objectives become the\nsource of frustration and leads to losses to the firm. &nbsp;&nbsp;<\/p>\n\n\n\n<ul><li><strong>DIFFICULT TO DEFINE<\/strong><\/li><\/ul>\n\n\n\n<p>The objective may be qualitative or quantitative. Qualitative objective is difficult to define as it cannot be put into measurable or quantitative terms. These are customer satisfaction. Employee morale etc.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>ALSO STUDY:<\/strong><\/td><td><strong>ALSO STUDY:<\/strong><\/td><td><strong>ALSO STUDY:<\/strong><\/td><td><strong>ALSO STUDY:<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/management\/\">Management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/objectives-of-management\/\">Objectives of management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/functions-of-management\/\">Functions of management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/process-of-management\/\">Process of management<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/management-is-an-art\/\">Management as an art<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/management-as-a-science\/\">Management as a science<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/management-as-profession\/\">Management as a profession<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/joint-stock-company\/\">Company<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/incentive-plans\/\">Incentive plans<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/14-principles-of-management-by-henri-fayol\/\">14 principles of management by Henry Fayol<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/principles-of-scientific-management\/\">Principles of scientific management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/scientific-management\/\">Scientific management<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/what-is-work-study\/\">Work study<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/time-study\/\">Time study<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/motion-study\/\">Motion study<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/method-study\/\">Method study<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/planning\/\">Planning<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/importance-of-planning-in-management\/\">Importance of planning in management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/benefits-of-planning-in-business\/\">Advantages of planning in business<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/process-of-planning\/\">Process of planning<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/types-of-planning-in-business\/\">Types of planning in business<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/\">Setting objectives in management<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/objectives\/\">Objectives<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/smart-test\/\">SMART test<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/management-by-objectives\/\">Management by objectives<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/policies-in-business\/\">Policies in Business<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/management-and-business-administration\/\">Management and business administration<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/functional-areas-of-management\/\">Functional areas of management<\/a><\/td><\/tr><tr><td><a href=\"https:\/\/commerceiets.com\/limited-liability-partnership\/\">Limited Liability partnership<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/difference-between-llp-and-company\/\">LLP Vs company<\/a><\/td><td><a href=\"https:\/\/commerceiets.com\/difference-between-llp-and-partnership\/\">LLP vs Partnership<\/a><\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.linkedin.com\/in\/kajal-mahajan-7549b2197\/\" target=\"_blank\" rel=\"noreferrer noopener\">CONNECT ON LINKEDIN<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"152\" src=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2019\/04\/cropped-cropped-Presentation-resize-1.jpg\" alt=\"SETTING OBJECTIVES IN MANAGEMENT\" class=\"wp-image-4836\" srcset=\"https:\/\/commerceiets.com\/wp-content\/uploads\/2019\/04\/cropped-cropped-Presentation-resize-1.jpg 512w, https:\/\/commerceiets.com\/wp-content\/uploads\/2019\/04\/cropped-cropped-Presentation-resize-1-300x89.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption>SETTING OBJECTIVES IN MANAGEMENT<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>SETTING OBJECTIVES IN MANAGEMENT Objectives are the ends for the achievement of which managerial activities are directed. Objectives are the pre-requisites of planning. It constitutes the purpose, the attainment of which is necessary for the business. These are the standing plans of the business. These are not only helpful in planning but also in other&#8230;<\/p>\n<p class=\"more-link-wrap\"><a href=\"https:\/\/commerceiets.com\/setting-objectives-in-management\/\" class=\"more-link\">Read More<span class=\"screen-reader-text\"> &ldquo;SETTING OBJECTIVES IN MANAGEMENT&rdquo;<\/span> &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":2989,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[68],"tags":[217,218],"_links":{"self":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/2988"}],"collection":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/comments?post=2988"}],"version-history":[{"count":0,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/posts\/2988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media\/2989"}],"wp:attachment":[{"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/media?parent=2988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/categories?post=2988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commerceiets.com\/wp-json\/wp\/v2\/tags?post=2988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}